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Posts Tagged ‘TV’
Perception on the streets of New York
Post by BEcause XM
To promote the new US series “Perception” a large interactive dot display was unveiled in New York. Made of hundreds of lights, the wall reacted to movements and tracked activity on the street. The series is about an eccentric neuroscientist, who uses his unique ability to spot patterns to solve criminal cases. In line with the series – the words and images on the dot display were part of a puzzle that passers-by could try and work out.
TV smashing – girlfriends get their own back courtesy of LG
Post by BEcause XM
As part of their LED TV campaign in Israel, LG offered long-suffering girlfriends a way to get their own back on their couch potato partners!
LG set up a Facebook Group to recruit 5 women for the campaign, who were then secretely filmed ‘candid camera’ style smashing their boyfriends TVs while they watched.
The LG team came to the rescue shortly afterwards with a brand new LED TV for the shell-shocked men, but pausing for sufficiently long enough to get some hilarious reactions!
Original post by ibelieveinadvertising
Posted in Stuff we like Tagged advertising, LG, TV, Viral
Mary Portas ‘Secret Shopper’ – experience is everything
Post by BEcause XM
Mary Portas has definitely made our Christmas card list for promoting such a positive message about the important role experience plays in defining a brand.
In the first episode of her brilliant new Channel 4 series ‘Secret Shopper’, which aired last night, Mary presented a bold solution for reviving the brand image of fast-fashion chain – Pilot. Recognising that the changing room experience is a major deciding factor in the customer’s buying process, Mary revitalised the look of their Braintree store with fun, unique and celeb-inspired changing rooms as a focal point for the store. Our favourite part was the ‘Tweet mirror’ which allows customers to instantly post a pic of themselves to Twitter straight from the changing rooms!
For any of you who missed it, the first episode will be available on 4OD shortly
Posted in Stuff we like Tagged Brand Experience, Mary Portas, Retail, TV, twitter
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Posted in Stuff we like Tagged interactive, New York, promotion, TV