Posts Tagged ‘samsung’

Jan

Samsung promote Galaxy Note with compact game of footie

Post by BEcause XM

As part of Samsung’s recent activity, to promote the new Galaxy Note, a small football pitch was erected in London’s Victoria station. After a tannoy announcement bellowed across the station that the pitch was open a few passers entered the fenced off area and started to mess about with the ball. Showing off their ball control talents to the gathering crowd. It soon transpired that these likely lads were more than just commuters and workmen, as they removed their outer layers to reveal football strips. A miniature match began with the help of a referee. The crowds obviously enjoyed the performance and with this video, which includes opportune moments captured on the Galaxy Note, now doing the rounds we’re interested to see what other activity Samsung has planned to try and get this new smartphone noticed.

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Posted in Stuff we like Tagged experiential, football, london, samsung, Victoria Station

Sep

Samsung launches entertainment experience

Post by BEcause XM

We think that Samsung’s new ‘smart n simple TV’, might just be the solution for all those household problems that you just can’t solve. Samsung has just launched ‘Smart n Simple TV’ a multi-platform experience that allows people to look inside the homes of real families to share their tips on domestic living.

Samsung has produced four lots of five minute episodes that each provide tips and advice on a different aspect of home living. Each episode will be distributed online and promoted through Facebook and Twitter. People who upload videos featuring their own smart housework tips will be automatically entered into a competition to win a Samsung NaviBot, its new robotic vacuum cleaner.

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Posted in Stuff we like Tagged Brand Experience, experiential, samsung, Social Media, win

Mar

Sam-singing in the Terraces

Post by BEcause XM

Samsung is hitting the right notes with Chelsea football fans with a new campaign aimed at creating an affinity between Samsung and Chelsea FC and demonstrating that the electronics giant is more than just a shirt sponsor. The campaign – called ‘Win When You’re Singing’ – harnesses fans’ passion for Chelsea and gives them a platform via the traditional football pastime of chanting for the club. On match days, choirs singing Chelsea football chants line the routes to Stamford Bridge and the Samsung ‘Win When You’re Singing’ crew is based at Britannia Gate where fans can get up and sing their favourite Chelsea chant on-stage for the camera and for the chance to win Samsung prizes. Performances are then up-loaded to a dedicated website where visitors can view, download, share and rate them.

Source: Promotions and Incentives