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Posts Tagged ‘Russia’
Shoppers challenged to work for tasty treat
Post by BEcause XM
Cinnabon makes calorie laden sweet buns that are popular in Russia. Yet, people there are becoming increasingly calorie conscious. To show that the buns can be still be enjoyed if you are willing to work a little, boxes of rolls were placed at the top of an escalator in a shopping centre. To get their hands on a tasty treat shoppers had to make a dash up the down escalator. Those who made it to the top were handed a specially branded “Zero Calorie Cinnabon”. If only it were that easy…
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Posted in Stuff we like Tagged Challenge, Cinnabon, experiential, Russia