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Posts Tagged ‘New York’
Perception on the streets of New York
Post by BEcause XM
To promote the new US series “Perception” a large interactive dot display was unveiled in New York. Made of hundreds of lights, the wall reacted to movements and tracked activity on the street. The series is about an eccentric neuroscientist, who uses his unique ability to spot patterns to solve criminal cases. In line with the series – the words and images on the dot display were part of a puzzle that passers-by could try and work out.
ASICS run engaging campaign in lead up to the NY marathon
Post by BEcause XM
“How fast is fast enough to win a marathon?” asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon. A video wall was installed, in a subway station in New York, that challenged people to race against Ryan Hall, a marathon runner from the USA. The 60 ft long video wall invites people to race Ryan, then after a ten second countdown you’re off as a running Ryan appears on the screen! Few were able to keep up, not that it’s surprising as apparently Ryan has a 6ft 10 stride! It is an interesting way to engage people in the upcoming marathon and to also reveal quite how fast those marathon runners go!
Posted in Stuff we like Tagged ASICS, experiential, Marathon, New York, Ryan Hall
Nike wows crowd with spectacular light projections
Post by BEcause XM
To launch the new “Jordan Melo M8 trainer” Nike was clearly out to show the creative ingenuity that consumers have come to expect from the brand’s marketing with: “Explosive Water Projections”. New Yorkers were treated to this extraordinary visual display last week. The event featured DJs, games and the spectacular light show, all of which must have affirmed the idea, to all who were there, that Nike is bang on trend. Now that this video is starting to get noticed through social media channels, that idea is being carried to a global audience.
Earlier in the year, Adidas came up with a projection that was mapped onto a building in Marseille (video below). Fingers crossed that the two sports giants now see this as a battle of cool and we are soon treated to a new offering from Adidas in response to the breathtaking “Explosive Water Projections” from Nike.
Posted in Stuff we like Tagged 3D projections, explosive water projections, New York, Nike, projection mapping, projections
IBM Think exhibition explores the possibilities unleashed by technology
Post by BEcause XM
IBM is celebrating its 100th anniversary by exhibiting at the Lincoln Center in New York. The month long exhibition explores the technological advancements of the past century and the way that “science has improved our daily lives” alongside the “possibilities unleashed by technology”. To highlight this IBM has created a sensory experience, using state of the art technology to give prominence to the benefits of the modern age. The first piece of technology the public encounter is a 123-foot digital wall that streams data, in real time, from systems around the exhibit. Such as air quality, visitor numbers and traffic on Broadway. Once inside the exhibition visitors are faced with 40 seven-foot screens. IBM state this is an immersive experience for the public as “a kaleidoscope of images and sound surrounds them. They are enveloped in a rich narrative about the pattern of progress…”. After this the screens become interactive and the public are able to explore hundreds of examples of how technology impacts on our day to day life from clocks to meteorology.
IBM has not just claimed there are new “possibilities unleashed by technology” but, at this exhibition, has invited the public to experience it. A great way to clarify a point and cement an idea in the minds of the participants.
Think -- An Exploration into Making the World Work Better open until the 23rd of October.
Posted in Stuff we like Tagged exhibition, IBM, Interactive Technology, New York
HBO promotes Boardwalk Empire with 1920s trains
Post by BEcause XM
While nine million viewers tuned in to watch the launch of the second series of Downton Abbey last Sunday, across the pond they are also gearing up for a drama that encapsulates the early part of the 1900s. To promote the second series of Boardwalk Empire HBO managed to get two, fully functioning, 1920s subway trains onto the tracks in Manhattan. Every weekend this month you can hop on the prohibition-era train and be transported back to the 1920s. Well almost, HBO have done a good job of using the available space to make sure passengers know exactly what this ride is about!
Posted in Stuff we like Tagged Boardwalk Empire, Experience, HBO, New York
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Posted in Stuff we like Tagged interactive, New York, promotion, TV