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Posts Tagged ‘london’
In-store literary experience at Selfridges: Words Words Words
Post by BEcause XM
Selfridges has recently launched a new in-store literary experience called Words Words Words. The concept celebrates the power of the written word by drawing visitors into a slightly surreal area, a world of literature. It is an interactive space where people can become “fully immersed in the topic”. The experience has been crafted by combining Selfridges renowned flare for display design and in-store experiences. Words Words Words also includes a word-a-coaster (pictured above) developed by creative curators It’s Nice That.
Over the coming weeks there is a full itinerary of “no need to book” workshops, where you can discuss your handwriting, reflect on publishing, enjoy penguin classics and even attend Latin and grammar masterclasses! Of course the whole experience ties in very neatly with well-chosen and strategically-placed products that allow visitors to continue the creative literary journey even when they have left the store.
The in-store experience is running until the 1st of March, more details can be found here.
Net-a-Porter Augmented Reality Window Shopping
Post by BEcause XM
According to Creativity-Online.com, Net-a-Porter is going to launch Augmented Reality Windows where consumers can interact and purchase products from the otherwise-online designer discount store. After seeing the popularity of the trial “Window Shop” shown in the video below, plans are to launch these interactive window displays in key cities across the world including Paris, London, Sydney and New York. Back in November 2011, BEcause business director Joss Davidge looked at how another online giant, eBay, was using window space in Manhattan to sell products using QR codes (New Visual Merchandising). It seems like Net-a-Porter want to take this one step further allowing consumers to experience the brand through a special mobile app that reacts to the products placed in the shop window revealing much more than just the price.
Posted in Stuff we like Tagged augmented reality, Fashion, london, NET-A-PORTER, Retail
Guerrilla marketing for David Beckham’s new Bodywear range at H&M
Post by BEcause XM
H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the much hyped David Beckham “Bodywear” range. This simple but highly visible guerrilla marketing stunt was somewhat overshadowed by the release of the Super Bowl advert, which shows Mr Beckham with very little on. The giant bags were spotted at Tower Bridge, Covent Garden and Victoria Station.
Posted in Stuff we like Tagged Bodywear, David Beckham, guerilla marketing, H&M, london
Tropicana’s sun illuminates Trafalgar Square
Post by BEcause XM
As part of Tropicana’s “Brighter Mornings” campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am. It was created by art collective Greyworld and certainly made an impact with those who were able to see the spectacle. It was also picked up very quickly by national news and we have to commend Tropicana on the incredibly quick turnaround of the below video. It certainly seems like all channels by which to promote this campaign had been considered!
The ball of light took six months to create and weighs over 2,500 kgs. The light source produces 4-million lumens of light, according to Tropicana that is the equivalent of 60,000 light bulbs!
This is the second outing for the giant artificial sun. Last year Tropicana lit up Inuvik, one of Canada’s northernmost towns. During the winter the sun never rises and it was quite a sight for the residents who glugged Tropicana whilst camera crews scampered about filming their reactions for a series of commercials.
Posted in Stuff we like Tagged Brighter Mornings, canada, Inuvik, london, Tropicana
Samsung promote Galaxy Note with compact game of footie
Post by BEcause XM
As part of Samsung’s recent activity, to promote the new Galaxy Note, a small football pitch was erected in London’s Victoria station. After a tannoy announcement bellowed across the station that the pitch was open a few passers entered the fenced off area and started to mess about with the ball. Showing off their ball control talents to the gathering crowd. It soon transpired that these likely lads were more than just commuters and workmen, as they removed their outer layers to reveal football strips. A miniature match began with the help of a referee. The crowds obviously enjoyed the performance and with this video, which includes opportune moments captured on the Galaxy Note, now doing the rounds we’re interested to see what other activity Samsung has planned to try and get this new smartphone noticed.
Posted in Stuff we like Tagged experiential, football, london, samsung, Victoria Station
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Posted in Stuff we like Tagged Experience, london, Selfridges, Words words words