Post by BEcause XM
Ariel recently launched this great stunt in Stockholm to promote the effectiveness of its washing powder. Ariel Fashion Shoot worked by presenting a novel way to show the effectiveness of the washing powder alongside social media interaction in a real world environment. A glass box, at Stockholm Central Station, housed a robot arm that was designed specifically to fire liquids at white clothing that hung on a fast moving conveyor belt. Instead of being controlled by people at the station, the robot was instead operated through a special link on Ariel’s Facebook page. If a participant managed to shoot and stain one of the garments it was promptly removed and washed in front of the crowd. The online player was then sent the item as a prize!
We think the interplay between social media and real world is great. Will we see more of these installations in the future?