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Posts Tagged ‘fun’
Ariel Fashion Shoot
Post by BEcause XM
Ariel recently launched this great stunt in Stockholm to promote the effectiveness of its washing powder. Ariel Fashion Shoot worked by presenting a novel way to show the effectiveness of the washing powder alongside social media interaction in a real world environment. A glass box, at Stockholm Central Station, housed a robot arm that was designed specifically to fire liquids at white clothing that hung on a fast moving conveyor belt. Instead of being controlled by people at the station, the robot was instead operated through a special link on Ariel’s Facebook page. If a participant managed to shoot and stain one of the garments it was promptly removed and washed in front of the crowd. The online player was then sent the item as a prize!
We think the interplay between social media and real world is great. Will we see more of these installations in the future?
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Posted in Stuff we like Tagged Ariel, Facebook, fun, Robot, Social Media, stunt, Washing