Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
Call us +44 020 3371 3337
Posts Tagged ‘Facebook’
IKEA opens its doors for a giant sleepover
Post by BEcause XM
Apparently it takes us, on average, less than five minutes to choose a new mattress. A bit of a prod and a tentative moment spent perched on the edge is all we need to decide. IKEA, the international home furnishing superstore, spurred on by the lack of time we spend choosing a mattress and a Facebook fan page called “I wanna have a sleepover in IKEA” (that has secured nearly 100,000 likes), opened its doors for 100 competition winners to have a sleepover in the Lakeside store. They were given some cocoa on arrival and, whist sporting pyjamas and slippers, located a bed of their choice to cosy up in for the night. IKEA provided some entertainment, gave out goody bags, had sleep therapists on-hand, supplied massages and even had a reality-TV star read the winners a bedtime story! This was a brilliantly executed one-off event that is sure to have IKEA customers across the world keen to spend a night at their local store.
Vodafone uses laser graffiti stunt to tie up Christmas campaign
Post by BEcause XM
Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to “Make Someone Happy”. After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.
Posted in Stuff we like Tagged experiential, Facebook, Vodafone
Ariel Fashion Shoot
Post by BEcause XM
Ariel recently launched this great stunt in Stockholm to promote the effectiveness of its washing powder. Ariel Fashion Shoot worked by presenting a novel way to show the effectiveness of the washing powder alongside social media interaction in a real world environment. A glass box, at Stockholm Central Station, housed a robot arm that was designed specifically to fire liquids at white clothing that hung on a fast moving conveyor belt. Instead of being controlled by people at the station, the robot was instead operated through a special link on Ariel’s Facebook page. If a participant managed to shoot and stain one of the garments it was promptly removed and washed in front of the crowd. The online player was then sent the item as a prize!
We think the interplay between social media and real world is great. Will we see more of these installations in the future?
Posted in Stuff we like Tagged Ariel, Facebook, fun, Robot, Social Media, stunt, Washing
Intel creates “Museum of Me” app
Post by BEcause XM
Clicking through your Facebook photos is the modern equivalent of sitting on a sofa and leafing through a heavy photograph album. So what is the next step? Intel have created “Museum of Me”; an app which hauls data from Facebook and packages it into an interesting tour of you online presence. The app displays your pictures as if you were wandering through a museum and it also goes further and displays your likes, friends and videos giving a rounded snapshop of the person you are on Facebook.
It’s certainly not clunky, it’s visually interesting and smoothly executed. It is clear that Intel wanted to make this an experience rather than just a tool to view your data. But does it also raise questions about how much data is freely available on sites such as Facebook?
Have a go The Museum of Me
Source: Simply Zesty
Posted in Stuff we like Tagged app, Experience, Facebook, gallery, intel, museum, Social Media
Did you know 30th June is Social Media Day?
Post by BEcause XM
Next week on 30th June, thousands of web users will come together to recognise the many advancements in social media. Last year 93 different countries took part in Social Media Day and organisers this year have already anticipated a much larger event. Mashable is hosting a competition to discover one city who’s passion about social outshines others. Which city do you think will win?
Source: Mashable
Posted in Stuff we like Tagged Facebook, Social Media, Social Media Day, twitter
-
- Industry news (220)
- Our news (86)
- Our views (29)
- Stuff we like (134)
Copyright © 2012 BEcause * All rights reserved
Posted in Stuff we like Tagged Facebook, ikea, stunt