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Posts Tagged ‘experiential’
Samsung promote Galaxy Note with compact game of footie
Post by BEcause XM
As part of Samsung’s recent activity, to promote the new Galaxy Note, a small football pitch was erected in London’s Victoria station. After a tannoy announcement bellowed across the station that the pitch was open a few passers entered the fenced off area and started to mess about with the ball. Showing off their ball control talents to the gathering crowd. It soon transpired that these likely lads were more than just commuters and workmen, as they removed their outer layers to reveal football strips. A miniature match began with the help of a referee. The crowds obviously enjoyed the performance and with this video, which includes opportune moments captured on the Galaxy Note, now doing the rounds we’re interested to see what other activity Samsung has planned to try and get this new smartphone noticed.
Vodafone uses laser graffiti stunt to tie up Christmas campaign
Post by BEcause XM
Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to “Make Someone Happy”. After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.
Posted in Stuff we like Tagged experiential, Facebook, Vodafone
New Chevrolet Sonic stunt is part of wider campaign
Post by BEcause XM
Chevrolet has launched an extensive multi-platform campaign that is an attempt to align the new Chevy Sonic with its target audience, the young and adventurous. On the site www.letsdothis.com participants can do challenges, which include offbeat tasks like donating blood in a vampire costume or working out in a supermarket. They then need to upload photographic proof and be peer-voted up the leader board to possibly secure themselves a brand new car. In 2012 traditional print and TV advertisements will be launched but in the meantime Chevrolet has a schedule of experiential stunts to whet the appetite and, it is hoped, help to establish the Sonic as a car that is just as up for adventure as those that drive it.
Posted in Stuff we like Tagged campaign, Chevrolet, experiential, stunt
Westminster City Council create rubbish replica of Marble Arch
Post by BEcause XM
To launch a new campaign, designed to make people more aware of the amount of rubbish that is collected daily in Westminster, a replica of Marble Arch was built that was made entirely out of refuse picked up off the street. The installation was made up from 120 bags of rubbish, collected from Oxford Street, Regent Street and Bond Street in a single day. The model was smaller than the real arch but would have been the same size if made up from two days’ worth of rubbish. Westminster Council spends around £14m on its street cleansing operations every year and it is hoped that this campaign will persuade the public to be more mindful of the effects of littering on the councils resources.
Posted in Stuff we like Tagged Art, experiential, installation, Rubbish, Westminster
Record breaking 3D street-art for Reebok CrossFit
Post by BEcause XM
London’s West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme. The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.
Posted in Stuff we like Tagged 3D, experiential, Reebok, street art, world record
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Posted in Stuff we like Tagged experiential, football, london, samsung, Victoria Station