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Posts Tagged ‘Experience’
Nike Freeze Frame experience
Post by BEcause XM
To promote its new Jordan Brand trainers, CP3.VI, Nike created this eye-catching freeze frame stunt in Venice Beach, California. The trainers namesake, Los Angeles basketball star Chris Paul, was shown blazing through the Venice Beach basketball courts, knocking into people before reaching the net. To create the stunt Nike brought in 90 Chris Paul lookalikes and positioned them so it looked like freeze frame photography- the effect is brilliant.
Control the weather at the Barbican
Post by BEcause XM
A new installation at the Barbican has got people talking this month. Art studio Random International have created an interactive installation where members of the public can walk around in a heavy downpour without getting wet. 3D motion sensors track people’s movement and turn the rain on and off accordingly. The experience is surreal, completely unique and rather beautiful.
Posted in Stuff we like Tagged Art, Barbican, Experience, experiential, installation
Audi Quattro Scalextric experience
Post by BEcause XM
In order to connect with young businessmen Audi Canada ran this great campaign. A Scalextric track, complete with trees, miniature figures and a prominent Audi garage was placed in the business district of Toronto. The cars on the track were scale models of the Audi Quattro and people were invited to race them using a bespoke iPad app.
Posted in Stuff we like Tagged Audi Quattro, canada, Experience, experiential, Scalextric, Toronto
Musical swings experience in Montreal
Post by BEcause XM
A interactive installation designed to get people to collaborate has recently appeared in Montreal. It consisted of 21 swings that, when used, triggered musical notes. If users swung in unison the swings would play a composed piece.
Posted in Stuff we like Tagged Experience, installation
Budweiser – Goal in the Dark
Post by BEcause XM
Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing. A small pitch takes centre stage in a darkened club. The players all wear kits outlined with UV reactive material, the ball glows, the pitch looks like something from Tron and even the ref has a light-up yellow card. After the pros have had a go, the clubbers could get involved. Last year Budweiser created another nightlife sport experience when it unveiled Pool-Ball. Have a look at the video below.
Posted in Stuff we like Tagged Argentina, Budweiser, Clubbing, Experience
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Posted in Stuff we like Tagged basketball, Brand, Experience, Nike