BEcauseXM » drink http://blog.becausexm.com Experiential marketing, digital & social media blog Fri, 03 Feb 2012 15:38:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 New Carlsberg stunt going viral http://blog.becausexm.com/2011/09/23/new-carlsberg-stunt-going-viral/ http://blog.becausexm.com/2011/09/23/new-carlsberg-stunt-going-viral/#comments Fri, 23 Sep 2011 16:30:16 +0000 BEcause XM http://blog.becausexm.com/?p=4325

What would you do if you turned up for a nice relaxing evening at the cinema and were faced with 148 “bad boys” and 2 empty seats?  This new stunt from Carlsberg was uploaded yesterday and has already cruised to over 20,000 views, so we thought you’d like to see it too!

 

 

www.youtube.com/watch?v=RS3iB47nQ6E

]]> http://blog.becausexm.com/2011/09/23/new-carlsberg-stunt-going-viral/feed/ 0 Creative Billboard for Newcastle Brown Ale http://blog.becausexm.com/2011/08/17/creative-billboard-for-newcastle-brown-ale/ http://blog.becausexm.com/2011/08/17/creative-billboard-for-newcastle-brown-ale/#comments Wed, 17 Aug 2011 15:07:30 +0000 BEcause XM http://blog.becausexm.com/?p=4094 Drawing inspiration from Newcastle Brown Ale’s tagline “The Lighter Side of Dark” two New York artists have created this brilliant billboard.  Displayed in a busy nightlife area of San Diego, this creative billboard is made from around 3,000 bottle tops.  During the day it looks abstract and intriguing but as night falls the art comes to life as the shadows cast from a single light source display a man stretching towards a glass of Newcastle Brown. It’s a clever idea, eye-catching and its positioning has meant that it has attracted a lot of attention from passers by and local residents.

www.youtube.com/watch?v=rJRiz9aSHFQ

source:  Digital Buzz

]]> http://blog.becausexm.com/2011/08/17/creative-billboard-for-newcastle-brown-ale/feed/ 0 Italian Brand Experience at Taste of London Festival with San Pellegrino http://blog.becausexm.com/2011/06/22/italian-brand-experience-at-taste-of-london-festival-with-san-pellegrino/ http://blog.becausexm.com/2011/06/22/italian-brand-experience-at-taste-of-london-festival-with-san-pellegrino/#comments Wed, 22 Jun 2011 14:36:37 +0000 BEcause XM http://blog.becausexm.com/?p=3470 There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.   Sitting around sipping chilled bottles of San Pellegrino whilst sporting sunglasses and nibbling on Italian food meant that we were almost transported to sunnier climes and nearly forgot about the need for wellies in June!


]]> http://blog.becausexm.com/2011/06/22/italian-brand-experience-at-taste-of-london-festival-with-san-pellegrino/feed/ 0 Mellow Birds swoops into student unions http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/ http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/#comments Mon, 15 Feb 2010 14:50:43 +0000 BEcause XM http://blog.becausexm.com/?p=1530 Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a stir” and “Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university. 

Source: Event

]]> http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/feed/ 0 Grolsch invites drinkers to Green Light District http://blog.becausexm.com/2007/05/18/grolsch-invites-drinkers-to-green-light-district/ http://blog.becausexm.com/2007/05/18/grolsch-invites-drinkers-to-green-light-district/#comments Fri, 18 May 2007 15:06:51 +0000 BEcause XM http://becausexm.wordpress.com/?p=489 Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK in green light. Green light bulbs with the iconic Grolsch swing top bottle as the filament will light up to 40 high end bars inside and out to create a ‘Green Light District’. Grolsch brand ambassadors will tour the Green Light Districts coordinating promotional activity, whilst Grolsch’s Dutch barge docked in the city’s canals will be the focal point for staff training.

Source: Sales Promotion

]]> http://blog.becausexm.com/2007/05/18/grolsch-invites-drinkers-to-green-light-district/feed/ 0 Soya Good http://blog.becausexm.com/2007/03/18/soya-good/ http://blog.becausexm.com/2007/03/18/soya-good/#comments Sun, 18 Mar 2007 14:53:40 +0000 BEcause XM http://becausexm.wordpress.com/?p=420 Alpro Soya is targeting railway commuters with ideas for healthier lifestyles via brand ambassadors who are handing out branded pads of Post-It notes with questions such as ‘Walk or Bus?’ The ambassadors will chat to commuters, encouraging them to enter into the spirit by posting their own pledges onto a large Alpro display complete with life-size images of soya plants. The commuters are also treated to a breakfast pack of Alpro soya yoghurts and milk together with 50p coupons to encourage healthy snacking and lunchtime options.

Source: Field Marketing

]]> http://blog.becausexm.com/2007/03/18/soya-good/feed/ 0 I’d Like to Teach the World to Sing…. http://blog.becausexm.com/2007/03/18/i%e2%80%99d-like-to-teach-the-world-to-sing%e2%80%a6/ http://blog.becausexm.com/2007/03/18/i%e2%80%99d-like-to-teach-the-world-to-sing%e2%80%a6/#comments Sun, 18 Mar 2007 14:38:00 +0000 BEcause XM http://becausexm.wordpress.com/?p=415 Coca Cola is embarking on one of its most ambitious experiential campaigns to date with the launch of its Live ‘n’ Local Tour of 14 city and regional gigs throughout Australia. Coke Australia is hoping that some 50,000 youngsters will use 20 Coke Classic labels and trade them for tickets to the concerts featuring the hottest new Australian bands. Although the tour only started this month, the company’s Atlanta headquarters have already backed the Aussie initiative as a model to be used by the rest of the Coke world in keeping 16-24 year olds supping the black beverage. The UK, Germany and France are now developing their own versions of Live ‘n’ Local.

Source: Sydney Morning Herald

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