Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger. ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting [...]
Posts Tagged ‘digital’
The Chinese year of the Tiger Beer
Posted in Industry News, tagged Alcoholic drinks, Brand Experience, digital, Food and drink on January 31, 2010 | Leave a Comment »
Runaway brides fill Sydney’s streets
Posted in Industry News, tagged digital, experiential, technology on October 24, 2009 | Leave a Comment »
Independent Digital Media sent ten brides dressed in designer gowns dancing through the streets of Sydney and Melbourne this month to promote new wedding website The Knot. The brides handed out fake diamond rings to women commuters and city workers and encouraged them to visit the website for the chance to win a complete wedding [...]


