BEcauseXM » creative

Ballantine’s whisky leaves an impression at Heathrow

BEcause XM — Mon, 01 Feb 2010 10:14:57 +0000

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month. Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition to win a Ballantine’s branded watch. In addition, passengers could watch the complete development of the drawing on the terminal’s digital network.

Source: Media Week

Creative Cardboard

BEcause XM — Mon, 25 Jan 2010 14:32:35 +0000

www.youtube.com/watch?v=C5ogApu4-gk

A fantastic video here with some very clever animation. I really enjoyed the use of creative techniques through to book to engage the target Audience for the course.

Pen-folds

BEcause XM — Fri, 27 Nov 2009 16:30:37 +0000

Feeling inspired and creative after reading the brilliant “Kemp-Folds” blog, we set about our very own challenge: To create the most interesting picture fold possible of the head of BEcause’s suitably named Account Director, Katie Penfold. The rules to the game are simple, take a print out of someones face (in this case Katie), fold it into an amusing format, done. The whole team got involved mustering all the energy you would expect to rise to such a challenge, with some fantastic entries that you can see below.

After much debate and some tough arguing between the judges, it was decided that first prize (a 330ml can of ice cold Sprite) would go to Nico Daude for his daring and inventive take on the “Pen-Fold”. You can see a large version below.

When asked how he felt about winning the competition our resident French Account Manager Nico commented, “I take my inspiration from many places in life, zis morning I saw someone with a squished face on ze tube. When I had the chance to recreate zis in a Pen-fold I just let my hands do ze work for me.” Highly commended awards also went out to Meredith Williams, Dorothee Olivereau, and an unnamed entrant we are still tracing.

The Creative Edge

BEcause XM — Thu, 26 Nov 2009 12:54:30 +0000

Always good to catch our creative team trying out new ideas, in this case literally trying to get inside the heads of our brand’s characters. Groundbreaking.

Another dynamic meeting for the groundbreaking team