BEcauseXM » Cosmetics http://blog.becausexm.com Experiential marketing, digital & social media blog Fri, 03 Feb 2012 15:38:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 Nivea gets ‘Sunwise’ http://blog.becausexm.com/2009/05/15/nivea-gets-%e2%80%98sunwise%e2%80%99/ http://blog.becausexm.com/2009/05/15/nivea-gets-%e2%80%98sunwise%e2%80%99/#comments Fri, 15 May 2009 10:17:20 +0000 BEcause XM http://becausexm.wordpress.com/?p=263 Skincare specialist Nivea Sun is mounting a nationwide ‘Sunwise’ roadshow of family attractions this summer as part of a campaign to promote sun safety and its ‘Children Sun Spray’ range.  Kids will be invited to board the ‘Nivea Sun Bus’ to explore a science lab, weather station, adventure corner and games area.  Nivea has also created five cartoon characters that make up the ‘Sunwise Set’ to distribute samples of the sunscreen. 

Source: Marketing

]]> http://blog.becausexm.com/2009/05/15/nivea-gets-%e2%80%98sunwise%e2%80%99/feed/ 0 Nivea goes ‘ultra-balling’ http://blog.becausexm.com/2009/04/15/nivea-goes-%e2%80%98ultra-balling%e2%80%99/ http://blog.becausexm.com/2009/04/15/nivea-goes-%e2%80%98ultra-balling%e2%80%99/#comments Wed, 15 Apr 2009 16:28:33 +0000 BEcause XM http://becausexm.wordpress.com/?p=139 Skin specialist Nivea is launching an eight week ‘ultra-balling’ roadshow to drive sales of its ‘Silver Protect’ male deodorant, and bring its current TV ad to life.  At shopping centres and train stations nationwide, young men can take part in the ‘Silver Project Challenge’ by attempting to stay upright for as long as possible on a rotating ultra ball.  The best scores will be displayed online, with the winner receiving a holiday for two to New Zealand.  

Source: Marketing

]]> http://blog.becausexm.com/2009/04/15/nivea-goes-%e2%80%98ultra-balling%e2%80%99/feed/ 0 Adidas runs London Marathon campaign http://blog.becausexm.com/2009/04/15/adidas-runs-london-marathon-campaign/ http://blog.becausexm.com/2009/04/15/adidas-runs-london-marathon-campaign/#comments Wed, 15 Apr 2009 15:33:48 +0000 BEcause XM http://becausexm.wordpress.com/?p=123 Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be distributing Adidas Action 3 samples from giant product replicas at the official pre-Marathon exhibition in London’s Expo.  

Source: Events: Review

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