Posts Tagged ‘Cosmetics’



15
May

Nivea gets ‘Sunwise’

Post by BEcause XM

Skincare specialist Nivea Sun is mounting a nationwide ‘Sunwise’ roadshow of family attractions this summer as part of a campaign to promote sun safety and its ‘Children Sun Spray’ range.  Kids will be invited to board the ‘Nivea Sun Bus’ to explore a science lab, weather station, adventure corner and games area.  Nivea has also created five cartoon characters that make up the ‘Sunwise Set’ to distribute samples of the sunscreen. 

Source: Marketing

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15
Apr

Nivea goes ‘ultra-balling’

Post by BEcause XM

Skin specialist Nivea is launching an eight week ‘ultra-balling’ roadshow to drive sales of its ‘Silver Protect’ male deodorant, and bring its current TV ad to life.  At shopping centres and train stations nationwide, young men can take part in the ‘Silver Project Challenge’ by attempting to stay upright for as long as possible on a rotating ultra ball.  The best scores will be displayed online, with the winner receiving a holiday for two to New Zealand.  

Source: Marketing

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15
Apr

Adidas runs London Marathon campaign

Post by BEcause XM

Fragrance manufacturer Coty is sending squads of adidas Brand Ambassadors into the crowds at this month’s Flora London Marathon to promote the sports brand’s Action 3 antiperspirant deodorant. Dressed in classic adidas apparel, the squads will distribute samples from a branded stock vehicle. For the three days leading up to marathon day, teams will be distributing Adidas Action 3 samples from giant product replicas at the official pre-Marathon exhibition in London’s Expo.  

Source: Events: Review

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