BEcauseXM » Confectionery http://blog.becausexm.com Experiential marketing, digital & social media blog Fri, 03 Feb 2012 15:38:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 Chupa Chups Bus tours UK http://blog.becausexm.com/2009/09/01/chupa-chups-bus-tours-uk/ http://blog.becausexm.com/2009/09/01/chupa-chups-bus-tours-uk/#comments Tue, 01 Sep 2009 11:35:03 +0000 BEcause XM http://blog.becausexm.com/?p=1137 Chupa ChupsConfectionery manufacturer Perfetti van Melle is marking the launch of its new Chupa Chups Fruittella, the hard Chupa Chups lollipop filled with a chewy Fruittella centre, with a major experiential campaign this summer.   The ‘Chupa Chups Summer Tour’ featuring the Chupa Bus and Chupa Chicks, will be visiting large scale outdoor family events throughout the UK distributing samples of the new lolly. 

Source: Talking Retail

]]> http://blog.becausexm.com/2009/09/01/chupa-chups-bus-tours-uk/feed/ 0 Haribo win is sweet news for BEcause http://blog.becausexm.com/2009/07/28/haribo-win-is-sweet-news-for-because/ http://blog.becausexm.com/2009/07/28/haribo-win-is-sweet-news-for-because/#comments Tue, 28 Jul 2009 09:01:26 +0000 BEcause XM http://blog.becausexm.com/?p=938 Haribo pack shot for web1Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.  The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer. 

For the full press release, click here: http://pitch.pe/18012

]]> http://blog.becausexm.com/2009/07/28/haribo-win-is-sweet-news-for-because/feed/ 0 Sherbert Fountain creates ‘Dabvert’ http://blog.becausexm.com/2009/05/15/sherbert-fountain-creates-%e2%80%98dabvert%e2%80%99/ http://blog.becausexm.com/2009/05/15/sherbert-fountain-creates-%e2%80%98dabvert%e2%80%99/#comments Fri, 15 May 2009 10:15:36 +0000 BEcause XM http://becausexm.wordpress.com/?p=259 Classic confectionery brand Sherbert Fountain staged an experiential stunt in London this week to promote the change to the brand’s iconic packaging. A 2.5 metre edible Sherbert Fountain was placed alongside product samples for passers by to enjoy.

Source: Event

]]> http://blog.becausexm.com/2009/05/15/sherbert-fountain-creates-%e2%80%98dabvert%e2%80%99/feed/ 0 Cadbury Buttons has fun on the farm http://blog.becausexm.com/2009/05/15/cadbury-buttons-has-fun-on-the-farm/ http://blog.becausexm.com/2009/05/15/cadbury-buttons-has-fun-on-the-farm/#comments Fri, 15 May 2009 10:14:56 +0000 BEcause XM http://becausexm.wordpress.com/?p=257 Cadbury is staging a series of free family events at urban farms in England this summer as part of an experiential campaign to promote its Dairy Milk Buttons range.  At each ‘Buttons Fun on the Farm’ event, Buttons’ mascots Cat, Pig, Panda, Owl, Monkey and Penguin, will host creative activities, games, face-painting, storytelling and treasure hunts.

Source: PR Week

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