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Posts Tagged ‘COI’
BEcause…creating a great experience is a cRAFT
Post by BEcause XM
BEcause is currently touring the UK with an experiential recruitment roadshow for The Royal Air Force (RAF). Overseen by the Central Office of Information (COI), the roadshow provides tailored information and career advice to potential recruits in seven major UK cities. Inside an RAF marquee, designed around the strapline ‘Creating a team for any challenge’, potential recruits can take part in engineering, intelligence, fitness and logistics challenges. The experience reflects the different careers available in the RAF and demonstrates how different skills come together to create a dynamic team. Outstanding performers receive challenge related prizes and members of the public can enter into a prize draw to win a flight in an RAF aircraft. In a separate ‘Lifestyle’ section, RAF recruiters are on-hand to give first-hand advice on life in the RAF and kick-start the application process.
Prior to the roadshow, Brand Ambassadors visited each city to raise awareness of the forthcoming experience. Here, members of the public are blindfolded, whilst their partners guide them through an obstacle course using a set of verbal commands.
Are you registered to vote?
Post by BEcause XM
We’re going back to uni this month with a national face-to-face campaign to increase voter registration amongst students in the UK.
The campaign will provide valuable information to students about their right to vote and will encourage them to register to vote on the spot. We’ll be taking a two-sided ‘Have you registered?’ graffiti wall to university campuses across the UK throughout February and March. Students will be encouraged to write messages on the wall about what being able to vote means to them, whilst trained Brand Ambassadors will explain why voting matters and address any objections or misunderstandings that students may have about the registration process. BEcause will then deliver all registration forms to the local Electoral Commission on behalf of the students.
Meanwhile, we’re delighted to announce that Gallo Family Vineyards has appointed BEcause to mastermind its experiential marketing projects for the next two years. First off will be the Affordable Art Fair in March.
Posted in Our news Tagged Awareness campaign, COI, Electoral Commission
Are you on board?
Post by BEcause XM
BEcause has hit the road this January in a campaign for The Department of Business, Enterprise and Regulatory Reform to educate workers and employers about the new national minimum wage rates.
The campaign, overseen by the Central Office of Information (COI), will provide tailored information and advice to local people in 30 towns and cities for nine weeks. On each day of the campaign, the converted double decker ‘Route 552 – Are you on board?’ bus will visit three strategically-positioned ‘bus stops’ for two hours at a time.
On board, visitors can sit and relax whilst using laptops to access online information via the campaign’s website. Brand Ambassadors will discuss individuals’ needs and help them find relevant information. Visitors can also use free on-board mobile phones to call the national minimum wage helpline.
Meanwhile it’s been a flying start to 2008 on the new business front for BEcause, with wins on new projects for Sony, Oxfam, Yakult and Plantronics. Watch this space for more details.
Posted in Our news Tagged COI, Marketing campaign, National minimum wage
COI appoint because for DfES
Post by BEcause XM
COI has appointed BEcause to handle a face-to-face campaign for the Department for Education & Skills (DfES).
Our brief is to promote the uptake of formal childcare amongst lower income families, to help reduce the number of children living in workless households.
We’ll be using face-to-face dialogue and interaction at supermarkets and shopping centres to drive awareness of the benefits, choices and financial help available for formal childcare amongst these families. The campaign kicks off in early April.
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Posted in Our news Tagged Brand Experience, COI, RAF