BEcauseXM » Cider http://blog.becausexm.com Experiential marketing, digital & social media blog Fri, 03 Feb 2012 15:38:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 Strongbow brings back Bowtime http://blog.becausexm.com/2009/07/10/strongbow-brings-back-bowtime/ http://blog.becausexm.com/2009/07/10/strongbow-brings-back-bowtime/#comments Fri, 10 Jul 2009 09:48:55 +0000 BEcause XM http://blog.becausexm.com/?p=891 StrongbowStrongbow is bringing its ever-popular Bowtime Bar back to this summer’s V Festivals to help reinforce the transition between work and play. This year, festival-goers will be able to experience hidden VIP areas complete with masseurs, the ‘fastest and coldest serves on site’ and a selection of acts performing within a purpose built arena. 

Source: marketingservicestalk

]]> http://blog.becausexm.com/2009/07/10/strongbow-brings-back-bowtime/feed/ 0 BEcause launch ‘The Cider Hit Squad’ http://blog.becausexm.com/2007/05/05/because-launch-the-cider-hit-squad/ http://blog.becausexm.com/2007/05/05/because-launch-the-cider-hit-squad/#comments Sat, 05 May 2007 13:45:50 +0000 BEcause XM http://becausexm.wordpress.com/?p=162 Cider Hit SquadScottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’.

Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these great ciders.

The live brand experience is designed to appeal to both consumers  and bar staff and encompasses full training, a teaser phase, merchandising, sampling nights and follow up activity. The campaign runs until September.

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