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Posts Tagged ‘Cider’
Strongbow brings back Bowtime
Post by BEcause XM
Strongbow is bringing its ever-popular Bowtime Bar back to this summer’s V Festivals to help reinforce the transition between work and play. This year, festival-goers will be able to experience hidden VIP areas complete with masseurs, the ‘fastest and coldest serves on site’ and a selection of acts performing within a purpose built arena.
Source: marketingservicestalk
BEcause launch ‘The Cider Hit Squad’
Post by BEcause XM
Scottish and Newcastle (S&N) UK has appointed BEcause to launch a new face-to-face marketing campaign called ‘The Cider Hit Squad’.
Over the next six months we’ll be visiting thousands of pubs and bars,striking up conversations about S&N’s portfolio of Bulmers Original, Strongbow Sirrus and Jacques cider brands, and persuading drinkers to try one of these great ciders.
The live brand experience is designed to appeal to both consumers and bar staff and encompasses full training, a teaser phase, merchandising, sampling nights and follow up activity. The campaign runs until September.
Posted in Our news Tagged Cider, Marketing campaign, S&N
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Posted in Industry news Tagged Alcoholic drinks, Cider, Food and drink