Posts Tagged ‘canada’

Jan

Tropicana’s sun illuminates Trafalgar Square

Post by BEcause XM

As part of Tropicana’s “Brighter Mornings” campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am. It was created by art collective Greyworld and certainly made an impact with those who were able to see the spectacle. It was also picked up very quickly by national news and we have to commend Tropicana on the incredibly quick turnaround of the below video. It certainly seems like all channels by which to promote this campaign had been considered!

The ball of light took six months to create and weighs over 2,500 kgs. The light source produces 4-million lumens of light, according to Tropicana that is the equivalent of 60,000 light bulbs!

This is the second outing for the giant artificial sun. Last year Tropicana lit up Inuvik, one of Canada’s northernmost towns. During the winter the sun never rises and it was quite a sight for the residents who glugged Tropicana whilst camera crews scampered about filming their reactions for a series of commercials.

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Posted in Stuff we like Tagged Brighter Mornings, canada, Inuvik, london, Tropicana

Nov

Mercedes Benz launch new ambient campaign that makes you look twice

Post by BEcause XM

Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada. A C-Class Coupe was parked in front of a street scene that had been made to look like it was blurred by fast motion. The scene included 3D models of a blurred fire hydrant, parking sign and post box that were placed in front of a blurred wall with a billboard. On that you can just make out the words “Looks fast. Even in park. The 450hp 2011 C-Class Coupe”. Brilliant.