BEcauseXM » Automotive

Best Car Guerilla Marketing Stunts

BEcause XM — Wed, 09 Feb 2011 09:48:58 +0000

Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people’s attention! Here’s some of our favourite guerilla marketing stunts featuring cars, you can see the selection on Creative Guerilla Marketing

Source: Creative Guerilla Marketing

Chevrolet creates ‘scenic art’ experience

BEcause XM — Thu, 26 Aug 2010 11:33:09 +0000

Car maker Chevrolet, has conducted a nationwide poll to find the Top Ten Views of Britain and has turned the results into stunning ‘scenic art’ that can be experienced whatever the weather.

Chevrolet has created a four metre wide gilt frame which when placed in front of the view, turns the natural environment into “scenic art”. Families can drive into parking spaces in front of the frames to enjoy the views, whatever the weather and from the comfort of their own car.

The frame, which was recently installed at top view Lake Buttermere (pictured), has proved such a hit that Chevrolet are looking to roll it out at other viewing spots across the country.

The nation’s top ten views are:

1. Lake Buttermere, Cumbria

2. Derwentwater, Cumbria

3. Seven Sisters, Sussex

4. St Ives, Cornwall

5. Stonehenge, Wiltshire

6. Holkham Beach, Norfolk

7. Swaledale, Yorkshire

8. Wastwater, Cumbria

9. Bamburgh Castle, Northumberland

10. Loch Coruisk, Isle of Skye, Scotland

Source: Chevrolet

Who knew a Volvo could be so naughty?

BEcause XM — Fri, 23 Jul 2010 09:26:14 +0000

We love the new ‘naughty’ positioning that Volvo has created for its new S60. Naughty’s not something that we’d normally associate with a Volvo, but this really works.

Lieke Li performs

As part of a multi-city experiential campaign five European cities hosted five incredibly fashionable ‘Subject 60’ parties. Each party was a stylish front for a series of ‘naughty experiments’ designed to find out the ‘Naughty Capital of Europe’.

The parties, held throughout June in Paris, London, Madrid, Milan and Berlin were hosted by Facehunter and Lieke Li and attended by movers and shakers from the world of music, fashion and all things cool! Partygoers, completely unaware they were under the naughty micro-scope and were tested on their conformity, self confidence, curiosity, daring and desire.

www.youtube.com/watch?v=TENdmvHl5_Q

Results just in reveal that Paris is officially ‘The Naughty Capital of Europe’. Does that surprise you?

Alfa Romeo’s ‘Space Invaders’ go experiential

BEcause XM — Mon, 22 Feb 2010 14:56:07 +0000

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow. Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen. The highest scoring player in each city will win an iPod Touch.

Source: Event

Ford creates multi-sensory car experience

BEcause XM — Sun, 10 Jan 2010 10:22:59 +0000

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show. The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to use their own balance and ingenuity to drive a virtual Ford car in a fast-paced car race.

Source: Event

Virgin Media Buttons up Bluewater

BEcause XM — Tue, 20 Oct 2009 15:47:35 +0000

Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series. Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre. Scalextrix, car washing and an F1 simulator in a replica of Button’s Brawn F1 car completed the speed-themed experience.

Source: Brand Republic

Giant Fiat 500c parks on Oxford Street

BEcause XM — Sun, 16 Aug 2009 11:19:14 +0000

Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range. The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and roaming entertainers.

Source: Event

Audi gets interactive at Goodwood

BEcause XM — Wed, 05 Aug 2009 10:57:07 +0000

Audi created an experiential installation at this year’s Goodwood Festival of Speed, designed to educate the audience about the brand’s heritage. The Audi Experience featured interactive installations, a cinema experience and live stage shows hosted by Audi racing drivers and celebrities including Sir Bobby Charlton.

Source: Event

Roll up for Vauxhall skate

BEcause XM — Wed, 22 Jul 2009 10:44:34 +0000

Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots. The event will also feature a pit-stop themed hair salon with free styling, hot dog and cupcake stands.

Source: View London

Volvo goes experiential for launch

BEcause XM — Thu, 15 Jan 2009 14:55:31 +0000

Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’. The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square at night. Custom-built outdoor driving tracks completed the launch experience.

Source: Conference and Incentive Travel