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Posts Tagged ‘Automotive’
Best Car Guerilla Marketing Stunts
Post by BEcause XM
Looking at this great selection of guerilla marketing stunts, automotive brands are getting very creative when it comes to catching people’s attention! Here’s some of our favourite guerilla marketing stunts featuring cars, you can see the selection on Creative Guerilla Marketing
Source: Creative Guerilla Marketing
Chevrolet creates ‘scenic art’ experience
Post by BEcause XM
Car maker Chevrolet, has conducted a nationwide poll to find the Top Ten Views of Britain and has turned the results into stunning ‘scenic art’ that can be experienced whatever the weather.
Chevrolet has created a four metre wide gilt frame which when placed in front of the view, turns the natural environment into “scenic art”. Families can drive into parking spaces in front of the frames to enjoy the views, whatever the weather and from the comfort of their own car.
The frame, which was recently installed at top view Lake Buttermere (pictured), has proved such a hit that Chevrolet are looking to roll it out at other viewing spots across the country.
The nation’s top ten views are:
1. Lake Buttermere, Cumbria
2. Derwentwater, Cumbria
3. Seven Sisters, Sussex
4. St Ives, Cornwall
5. Stonehenge, Wiltshire
6. Holkham Beach, Norfolk
7. Swaledale, Yorkshire
8. Wastwater, Cumbria
9. Bamburgh Castle, Northumberland
10. Loch Coruisk, Isle of Skye, Scotland
Source: Chevrolet
Posted in Stuff we like Tagged Automotive, Brand Experience, Chevrolet, experiential, Tourism, travel and tourism
Who knew a Volvo could be so naughty?
Post by BEcause XM
We love the new ‘naughty’ positioning that Volvo has created for its new S60. Naughty’s not something that we’d normally associate with a Volvo, but this really works.
Lieke Li performs
As part of a multi-city experiential campaign five European cities hosted five incredibly fashionable ‘Subject 60’ parties. Each party was a stylish front for a series of ‘naughty experiments’ designed to find out the ‘Naughty Capital of Europe’.
The parties, held throughout June in Paris, London, Madrid, Milan and Berlin were hosted by Facehunter and Lieke Li and attended by movers and shakers from the world of music, fashion and all things cool! Partygoers, completely unaware they were under the naughty micro-scope and were tested on their conformity, self confidence, curiosity, daring and desire.
Results just in reveal that Paris is officially ‘The Naughty Capital of Europe’. Does that surprise you?
Posted in Stuff we like Tagged Automotive, Brand Experience, experiential, Music, Social Media, Volvo
Alfa Romeo’s ‘Space Invaders’ go experiential
Post by BEcause XM
Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow. Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen. The highest scoring player in each city will win an iPod Touch.
Source: Event
Posted in Industry news Tagged Automotive, Brand Experience, interactive, roadshow
Ford creates multi-sensory car experience
Post by BEcause XM
Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show. The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to use their own balance and ingenuity to drive a virtual Ford car in a fast-paced car race.
Source: Event
Posted in Industry news Tagged augmented reality, Automotive, interactive, Virtual experience
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Posted in Stuff we like Tagged Automotive, guerilla marketing, Nike, Smart