Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow. Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using [...]
Posts Tagged ‘Automotive’
Alfa Romeo’s ‘Space Invaders’ go experiential
Posted in Industry News, tagged Automotive, Brand Experience, interactive, roadshow on February 22, 2010 | Leave a Comment »
Ford creates multi-sensory car experience
Posted in Industry News, tagged augmented reality, Automotive, interactive, Virtual experience on January 10, 2010 | Leave a Comment »
Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show. The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]
Giant Fiat 500c parks on Oxford Street
Posted in Industry News, tagged Automotive, Brand Experience on August 16, 2009 | Leave a Comment »
Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range. The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and [...]
Audi gets interactive at Goodwood
Posted in Industry News, tagged Automotive, Brand Experience on August 5, 2009 | Leave a Comment »
Audi created an experiential installation at this year’s Goodwood Festival of Speed, designed to educate the audience about the brand’s heritage. The Audi Experience featured interactive installations, a cinema experience and live stage shows hosted by Audi racing drivers and celebrities including Sir Bobby Charlton.
Source: Event
Roll up for Vauxhall skate
Posted in Industry News, tagged Automotive, Brand Experience, Leisure and entertainment on July 22, 2009 | Leave a Comment »
Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots. The event will also feature a [...]
Volvo goes experiential for launch
Posted in Industry News, tagged Automotive on January 15, 2009 | Leave a Comment »
Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’. The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square [...]
Renault races through the streets of Warsaw
Posted in Industry News, tagged Automotive, Sports on June 15, 2007 | Leave a Comment »
Renault is launching its 2007 Formula 1 experience by bringing The ING Renault F1 Team Roadshow to the streets of Warsaw. The roadshow combines Renault’s F1 demonstration cars driving through the city streets with a unique opportunity for the public to get up close to the cars, the team and the drivers. The series of [...]


