Feeds:
Posts
Comments

Posts Tagged ‘Automotive’

Alfa Romeo’s ‘Space Invaders’ go experiential

Posted in Industry News, tagged , , , on February 22, 2010 | Leave a Comment »

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using [...]

Read Full Post »

Ford creates multi-sensory car experience

Posted in Industry News, tagged , , , on January 10, 2010 | Leave a Comment »

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show.  The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to [...]

Read Full Post »

Virgin Media Buttons up Bluewater

Posted in Industry News, tagged , , , , on October 20, 2009 | Leave a Comment »

Virgin Media enlisted the help of Formula One world champion Jenson Button to spearhead an experiential event at Bluewater Shopping Centre to mark the launch of its ‘SpeedWeek 50 Series.  Onlookers could watch Button race a Mercedes around a specially made circuit around the shopping centre.  Scalextrix, car washing and an F1 simulator in a [...]

Read Full Post »

Giant Fiat 500c parks on Oxford Street

Posted in Industry News, tagged , on August 16, 2009 | Leave a Comment »

Fiat is placing an oversized Fiat 500c, five times the size of the original car, on London’s Oxford Street this month, as part of an experiential stunt to promote the brand’s new range.  The giant Fiat will house an interactive visitor experience and will be surrounded by an inner-city park including deckchairs, snack stalls and [...]

Read Full Post »

Audi gets interactive at Goodwood

Posted in Industry News, tagged , on August 5, 2009 | Leave a Comment »

Audi created an experiential installation at this year’s Goodwood Festival of Speed, designed to educate the audience about the brand’s heritage.  The Audi Experience featured interactive installations, a cinema experience and live stage shows hosted by Audi racing drivers and celebrities including Sir Bobby Charlton. 
Source: Event

Read Full Post »

Roll up for Vauxhall skate

Posted in Industry News, tagged , , on July 22, 2009 | Leave a Comment »

Vauxhall is staging an exclusive roller-disco complete with car-shaped roller skates, as part of an experiential campaign to raise brand awareness amongst 16-24 year olds. Guests will be invited to a secret location in London to enjoy a 70’s themed disco whilst skating in specially-commissioned Vauxhall Corsa roller boots.  The event will also feature a [...]

Read Full Post »

Volvo goes experiential for launch

Posted in Industry News, tagged on January 15, 2009 | Leave a Comment »

Swedish car manufacturer Volvo unveiled its new XC60 to its global dealers recently by transforming a disused customs house in Gothenburg into three floors of complete ‘Volvo-ness’.  The experiential space included four loft-style apartments designed around the lifestyles of typical customers, interactive workshop zones and an audio-visual product reveal space, designed to mimic Times Square [...]

Read Full Post »

Renault races through the streets of Warsaw

Posted in Industry News, tagged , on June 15, 2007 | Leave a Comment »

Renault is launching its 2007 Formula 1 experience by bringing The ING Renault F1 Team Roadshow to the streets of Warsaw. The roadshow combines Renault’s F1 demonstration cars driving through the city streets with a unique opportunity for the public to get up close to the cars, the team and the drivers. The series of [...]

Read Full Post »