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Posts Tagged ‘augmented reality’
Net-a-Porter Augmented Reality Window Shopping
Post by BEcause XM
According to Creativity-Online.com, Net-a-Porter is going to launch Augmented Reality Windows where consumers can interact and purchase products from the otherwise-online designer discount store. After seeing the popularity of the trial “Window Shop” shown in the video below, plans are to launch these interactive window displays in key cities across the world including Paris, London, Sydney and New York. Back in November 2011, BEcause business director Joss Davidge looked at how another online giant, eBay, was using window space in Manhattan to sell products using QR codes (New Visual Merchandising). It seems like Net-a-Porter want to take this one step further allowing consumers to experience the brand through a special mobile app that reacts to the products placed in the shop window revealing much more than just the price.
Blippar – Augmented Reality for Advertising
Post by BEcause XM
Recently Blippar, an augmented reality app created with advertising in mind, teamed up with Tesco to run a series of innovative ads in a national newspaper. Blipper uses a “magic lens” to turn 2D print advertising into an on screen 3D interactive experience. Instead of having to locate a QR code, scan it and wait for the experience to begin, Blippar works by “recognising things in the real world”. Without taking a picture, you can hold up your in-built phone camera to an advert or product and the screen will come alive with an interactive brand experience. With big names such as Tesco, Marmite and Cadbury’s having a go at using the technology we’re expecting much more to come from the Blippar team.
Posted in Stuff we like Tagged advertising, app, augmented reality, Blippar, Cadbury's, Marmite, Tesco
Augmented Reality Cinema
Post by BEcause XM
We love it when we spot somewhere we know in a film, a fleeting moment of fame for our local corner shop or the grand building on the way to work. This augmented reality app lets viewers see scenes from movies exactly where they were filmed. You can even get inside the film with the action!
It’s not live yet, but it will be coming to a street near you soon!
Source: Brand Flakes for Breakfast
Posted in Stuff we like Tagged app, augmented reality, cinema, iPhone, location
Augmented reality
Post by BEcause XM
We’ve been talking about Augmented reality for a while now. See below for more examples…
Posted in Stuff we like Tagged augmented reality
Ford creates multi-sensory car experience
Post by BEcause XM
Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show. The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to use their own balance and ingenuity to drive a virtual Ford car in a fast-paced car race.
Source: Event
Posted in Industry news Tagged augmented reality, Automotive, interactive, Virtual experience
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Posted in Stuff we like Tagged augmented reality, Fashion, london, NET-A-PORTER, Retail