Post by BEcause XM
Although the technology isn’t quite perfect yet, Topshop has given its customers a chance to try on clothes virtually with an augmented reality changing room in one of its Moscow stores. Users….erm, sorry, shoppers…get to try on anything they like, then pose and photograph themselves all by standing in front of a screen. We’re not yet at a time where we can superimpose the feeling of the fabric it’s a clever and interesting idea. Fun too, as you can see from the video!