Post by BEcause XM
Is it cruel, as our summer draws to a close, to point out that temperatures in Brazil during the summer can reach 42 degrees? So how do you make your fan stand out in a market full of devices designed to cool consumers down? Agency Publicis based in Sao Paulo came up with this great campaign to excite consumers about the Arno Turbo Fan.
On a busy street in Sao Paulo a car was turned on its side. When intrigued members of the public looked closer the car had apparently been blown over by the power of the Arno Turbo Fan, which continued to provide a stream of cold air for passers by to enjoy…
We think this is a fantastically simple stunt. Imaginative and bound to have left a lasting impression on those witness to the “power” of the Arno Turbo Fan.