Post by BEcause XM
A new app has been developed that could revolutionise the way data is collected and analysed for marketeers. “Field Agent” brings the internet survey to the smartphone and it also goes one step further and encourages users (called “Agents”) to go out and collect field data such as prices of products in their local shops. When they have completed a job they get paid.
The simplicity, the monetary reward for completing a job and the fact it is mobile means that it can be done by anyone in their spare time.
The information is processed automatically with field reports generated. The Agent is also rated not only for their accuracy but also for the timely manner in which they complete their allocated job.
We’re going to keep a close eye on this one because, if brands take to it, we think it could provide an invaluable tool and feed accurate and timely data into marketing strategies. It is also a way for us to keep an eye on ourselves, proactively checking our own field performance.