BEcauseXM » Alcoholic drinks

Budweiser creates ‘Poolball’ experience

BEcause XM — Fri, 06 May 2011 12:50:00 +0000

Another absolutely brilliant experiential campaign from Budweiser. We think there’s definitely demand for a touring version, perhaps one that visits London-based offices on Friday afternoons? I’m sure we could get together a league in no time!

www.youtube.com/watch?v=zLZUMNR_okc

Maker’s Mark Seals 2011 Marketing Deal with BEcause

BEcause XM — Wed, 09 Mar 2011 13:00:06 +0000

Maker’s Mark, the premium Kentucky bourbon whisky with a distinctive red wax seal, has chosen brand experience agency BEcause to spearhead a multi-tiered below the line campaign to get people talking about the brand in 2011.

BEcause’s aim is to drive sales and increase brand loyalty through an integrated campaign that will include experiential marketing, in-bar sampling, social media and on-pack promotions.

Karen Evans, managing director at BEcause comments:

“Maker’s Mark has a distinctive brand personality, based around handmade individuality. This campaign will use tried and tested experiential techniques to showcase Maker’s Marks’ hand crafted heritage, whilst driving trial and increasing brand awareness.”

This is the second time that BEcause has worked with Maker’s Mark. In 2009, the agency created a “Shoreditch takeover” with live events and sampling in the trendy London district. This included live art installations in bars around the district using the brand’s signature red wax.

Maker’s Mark was first introduced to the UK market 10 years ago and was the UK’s fastest growing US premium whiskey at the end of 2010.

Heineken UK hires BEcause to launch Bulmers Summer Blend

BEcause XM — Fri, 04 Jun 2010 10:43:05 +0000

Heineken UK has appointed brand experience agency BEcause to help launch Bulmers Summer Blend, the first in a series of ‘Limited Edition’ ciders to be unveiled by the company. The first of the ciders is called Summer Blend and was launched in April. The appointment forms part of a greater remit BEcause has held for the Cider Festival for the past few years.

BEcause is staging two bursts of in-store sampling activity at selected Sainsbury’s and Morrison’s stores. BEcause Brand Ambassadors will chat to consumers in the drinks aisles of each store and offer them a complimentary taste of Bulmers Summer Blend. Cider-lovers will also be able to try Bulmers Original, Bulmers Pear, Jacques Fruit des Bois and Jacques Orchard Fruits. Triallists will then be given two 50p money-off coupons that they can redeem against purchases in-store.

The first wave of activity began in May and will last for four weeks. A second phase of activity is planned for September.

Alongside the in-store activity, the brand is being promoted via four weeks of heavyweight outdoor advertising in June.

Sharon Richey, managing director, BEcause comments:

“In recent years the British passion for cider in the summer months has got stronger and stronger. This campaign is carefully timed to capitalise on this key trading period. Getting people to try something new close to the point of purchase and driving conversion through conversation, is one of the most effective ways to launch new brands like this.”

ENDS

Shoppers Drenched in experiential

BEcause XM — Fri, 26 Feb 2010 14:58:06 +0000

Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”. Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water. The zone also features a “sonic chair” and “interactive table” which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.

Source: marketingservicestalk

Ballantine’s whisky leaves an impression at Heathrow

BEcause XM — Mon, 01 Feb 2010 10:14:57 +0000

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month. Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition to win a Ballantine’s branded watch. In addition, passengers could watch the complete development of the drawing on the terminal’s digital network.

Source: Media Week

The Chinese year of the Tiger Beer

BEcause XM — Sun, 31 Jan 2010 10:21:12 +0000

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger. ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting men aged between 18 – 34 years, the events will be part of a wider campaign including advertising, digital and promotional activity.

Source: Marketing Week

Perrier sparkles at the Affordable Art Fair

BEcause XM — Thu, 22 Oct 2009 16:02:00 +0000

Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ Perrier logos and graphics. Further inside, a dedicated Perrier bar served guests bespoke Perrier cocktails.

Source: Creative Match

Play your WKD cards right

BEcause XM — Wed, 14 Oct 2009 16:00:36 +0000

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.

Source: Sales Promotion

J Wray says ‘Let’s SociAlize’

BEcause XM — Mon, 21 Sep 2009 16:26:13 +0000

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’. A dedicated microsite and media partnership with OK! Magazine will publicise the parties.

Source: Brand Republic

Martini Lounge targets Fashion Week

BEcause XM — Sat, 12 Sep 2009 16:39:19 +0000

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.

Source: utalkmarketing.com