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Posts Tagged ‘Alcoholic drinks’

Shoppers Drenched in experiential

Posted in Industry News, tagged , , , on February 26, 2010 | Leave a Comment »

Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”.  Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water.  The zone also features a “sonic chair” and [...]

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Ballantine’s whisky leaves an impression at Heathrow

Posted in Industry News, tagged , , on February 1, 2010 | Leave a Comment »

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month.  Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition [...]

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The Chinese year of the Tiger Beer

Posted in Industry News, tagged , , , on January 31, 2010 | Leave a Comment »

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger.  ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting [...]

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Perrier sparkles at the Affordable Art Fair

Posted in Industry News, tagged , , , , , , on October 22, 2009 | Leave a Comment »

Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London.  Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue.  Each zone was created using a fog wall and marked using ‘floating’ [...]

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Play your WKD cards right

Posted in Industry News, tagged , , , , on October 14, 2009 | Leave a Comment »

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.
Source: [...]

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J Wray says ‘Let’s SociAlize’

Posted in Industry News, tagged , , , , , on September 21, 2009 | Leave a Comment »

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties.
Source: Brand Republic

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Martini Lounge targets Fashion Week

Posted in Industry News, tagged , , , , , , , on September 12, 2009 | Leave a Comment »

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers. 
Source: [...]

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Can you meet the Russian standard?

Posted in Industry News, tagged , , , on September 9, 2009 | Leave a Comment »

Russian Standard Vodka is touring bars and clubs throughout the UK this summer with an experiential campaign designed to help drinkers ‘Meet the Russian Standard’.  Cossack dancers and Brand Ambassadors, dressed in traditional Russian Fur hats, will travel to 40 venues in a branded vehicle offering drinkers a taste of the drink. Triallists can download [...]

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Streets paved with Marston’s

Posted in Industry News, tagged , , on August 20, 2009 | Leave a Comment »

Marston’s brewer placed Ashes-themed messages on pavements surrounding Lord’s cricket ground this month to encourage cricket lovers to engage in the brand.  The satirical slogans, created by cleaning away the dirt around a stencil, included ‘We’re English, we brew beer.  You’re Australian, you serve it’.  In addition, teams of Marston’s Maidens visited local pubs to [...]

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WKD create Kebab Cab

Posted in Industry News, tagged , on July 23, 2009 | Leave a Comment »

Drinks brand WKD has converted a black cab into a replica kebab shop as part of a nationwide experiential campaign in increase brand awareness. The WKD Kebab Cab, containing lino flooring, illuminated menus and a doner spit, aims to deliver the ultimate meal on wheels after a long night partying. 
Source: Sales Promotion

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