BEcauseXM » alcoholic beverages

Perrier sparkles at the Affordable Art Fair

BEcause XM — Thu, 22 Oct 2009 16:02:00 +0000

Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ Perrier logos and graphics. Further inside, a dedicated Perrier bar served guests bespoke Perrier cocktails.

Source: Creative Match

Play your WKD cards right

BEcause XM — Wed, 14 Oct 2009 16:00:36 +0000

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.

Source: Sales Promotion

J Wray says ‘Let’s SociAlize’

BEcause XM — Mon, 21 Sep 2009 16:26:13 +0000

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’. A dedicated microsite and media partnership with OK! Magazine will publicise the parties.

Source: Brand Republic

Martini Lounge targets Fashion Week

BEcause XM — Sat, 12 Sep 2009 16:39:19 +0000

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.

Source: utalkmarketing.com

The Biggest round ’08

BEcause XM — Sun, 25 May 2008 14:35:32 +0000

Look out for ‘The Biggest Round ’08′ at a pub or supermarket near you from this month. It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK. This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our Brand Ambassadors will be visiting over 3,000 pubs and 1,700 supermarkets, encouraging consumers to “enjoy something different” with the offer of one drink “on the house” from a choice of seven S&N cider brands.

This year we’ll also be staging themed nights in hundreds of venues, with either a female “Our Treat” pampering theme or a male-oriented Las Vegas “Big Deal” night out theme, depending on the outlet’s regular customer profile.

Grolsch invites drinkers to Green Light District

BEcause XM — Fri, 18 May 2007 15:06:51 +0000

Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK in green light. Green light bulbs with the iconic Grolsch swing top bottle as the filament will light up to 40 high end bars inside and out to create a ‘Green Light District’. Grolsch brand ambassadors will tour the Green Light Districts coordinating promotional activity, whilst Grolsch’s Dutch barge docked in the city’s canals will be the focal point for staff training.

Source: Sales Promotion

A twisted walkabout

BEcause XM — Mon, 08 Jan 2007 10:27:09 +0000

BEcause went walkabout this month when we staged a huge sampling campaign for Foster’s Twist on Australia Day (Friday 26th January).

Teams of Brand Advocates dressed in branded Foster’s Twist uniforms toured 125 outlets across the country, offering chilled bottles of the amber nectar to customers at their tables at discounted rates.

The activity was the latest phase in a series of pioneering on-trade brand experiences that we’ve been coordinating for S&N – all designed to drive trial and persuade drinkers to add new S&N brands to their regular repertoires.