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Posts Tagged ‘alcoholic beverages’
Perrier sparkles at the Affordable Art Fair
Post by BEcause XM
Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London. Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue. Each zone was created using a fog wall and marked using ‘floating’ Perrier logos and graphics. Further inside, a dedicated Perrier bar served guests bespoke Perrier cocktails.
Source: Creative Match
Play your WKD cards right
Post by BEcause XM
Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.
Source: Sales Promotion
Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, FMCG, Leisure and entertainment, sampling
J Wray says ‘Let’s SociAlize’
Post by BEcause XM
Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’. A dedicated microsite and media partnership with OK! Magazine will publicise the parties.
Source: Brand Republic
Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, Brand Experience, FMCG, Food and drink, Leisure and entertainment
Martini Lounge targets Fashion Week
Post by BEcause XM
Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers.
Source: utalkmarketing.com
Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, Brand Experience, Fashion, FMCG, Food and drink, London Fashion Week, Martini
The Biggest round ’08
Post by BEcause XM
Look out for ‘The Biggest Round ’08′ at a pub or supermarket near you from this month. It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK. This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our Brand Ambassadors will be visiting over 3,000 pubs and 1,700 supermarkets, encouraging consumers to “enjoy something different” with the offer of one drink “on the house” from a choice of seven S&N cider brands.
This year we’ll also be staging themed nights in hundreds of venues, with either a female “Our Treat” pampering theme or a male-oriented Las Vegas “Big Deal” night out theme, depending on the outlet’s regular customer profile.
Posted in Our news Tagged alcoholic beverages, S&N, The Biggest Round
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Posted in Industry news Tagged alcoholic beverages, Alcoholic drinks, Art, Brand Experience, experiential, FMCG, Perrier