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Posts Tagged ‘alcoholic beverages’

Perrier sparkles at the Affordable Art Fair

Posted in Industry News, tagged , , , , , , on October 22, 2009 | Leave a Comment »

Drinks brand Perrier treated special guests to a unique Perrier experience at the opening evening of this year’s Affordable Art Fair in Battersea Park, London.  Art lovers were greeted on a Perrier-green carpet and escorted to a dedicated Perrier zone inside the venue.  Each zone was created using a fog wall and marked using ‘floating’ [...]

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Play your WKD cards right

Posted in Industry News, tagged , , , , on October 14, 2009 | Leave a Comment »

Beverage Brands is promoting its WKD Iron Brew brand in pubs and bars with a ‘Play Your Cards Right’ style challenge, where drinkers can win £100 by correctly guessing a sequence of cards. In selected outlets, the ‘Brew or Bust Crew’ will also play the game with giant playing cards alongside WKD Iron Brew sampling.
Source: [...]

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J Wray says ‘Let’s SociAlize’

Posted in Industry News, tagged , , , , , on September 21, 2009 | Leave a Comment »

Drinks distributor J Wray & Nephew is launching its new Cognac-based, fruit-flavoured pre-mixed drink Alize with an experiential campaign aimed at 20- to 26-year-olds with ‘lavish consumer lifestyles’. The distributor will be staging 12 Alize parties themed ‘Let’s SociAlize’.  A dedicated microsite and media partnership with OK! Magazine will publicise the parties.
Source: Brand Republic

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Martini Lounge targets Fashion Week

Posted in Industry News, tagged , , , , , , , on September 12, 2009 | Leave a Comment »

Martini Rosato launched an experiential campaign at this month’s London Fashion Week as part of a drive to build on its recent launch of the new Martini Rosato & Pomegranate juice. Fashionistas, journalists and opinion formers were invited to the ‘Martini Stay Beautiful Lounge’ for pre-show drinks, mini-makeovers and to be photographed by celebrity photographers. 
Source: [...]

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The Biggest round ‘08

Posted in Our News, tagged , , on May 25, 2008 | Leave a Comment »

Look out for ‘The Biggest Round ‘08′ at a pub or supermarket near you from this month.  It’s the fourth year running that we’ve run the multi-brand consumer trial initiative for S&N UK.  This year, for the first time, the campaign will focus exclusively on S&N’s cider portfolio. Our  Brand Ambassadors will be visiting over [...]

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Grolsch invites drinkers to Green Light District

Posted in Industry News, tagged , , on May 18, 2007 | Leave a Comment »

Grolsch is continuing its Green Light District campaign with experiential activity that bathes four major cities in the UK [...]

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A twisted walkabout

Posted in Our News, tagged , , on January 8, 2007 | Leave a Comment »

BEcause went walkabout this month when we staged a huge sampling campaign for Foster’s Twist on Australia Day (Friday 26th January).
Teams of Brand Advocates dressed in branded Foster’s Twist uniforms toured 125 outlets across the country, offering chilled bottles of the amber nectar to customers at their tables at discounted rates.
The activity was the latest [...]

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