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Posts Tagged ‘3D’
Record breaking 3D street-art for Reebok CrossFit
Post by BEcause XM
London’s West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme. The incredible 1,160 m² street-art depicted a cavernous drop down below street level that made the various fitness activities that were performed above ground seem a lot more daring.
Wrigley’s launches interactive ’5 Experience’
Post by BEcause XM
Last month Wrigley’s launched the the first in a series of experiences targeted at 15-25yr olds that aim to create a sensory experience on a par to its ’5 Gum’. Apparently, according to Contagious Magazine, ‘the idea of the ’5 experience’ is to turn Wrigley’s into an entertainment company as much as it is a company that makes gum.’
The first experience to launch was The Nightjar, a 3D mobile game (voiced by Sherlock Holmes star Benedict Cumberbatch) which places the player alone in space and challenges them to escape using only sound. Check out the trailer here:
Impressed? Then you can download the game for free here: http://www.the5experience.co.uk/
Posted in Stuff we like Tagged 3D, interactive brand experience, Wrigleys
12 very clever experiential billboards from around the world
Post by BEcause XM
2011 is going to be all about combining digital, 3D and experiential to stunning effect. These clever experiential billboards (collated by A Small Job) are fantastic examples of brands that are already ahead of the competition and are creating eye-catching, engaging experiences for consumers all over the world.
To see the all the 12 billboards and the creative teams behind them, check out A Small Job (The Event Marketing Boutique’s blog) here.
Posted in Stuff we like Tagged 3D, Brand Experience, digital, experiential, interactive billboards, MacDonalds, Nokia
Xbox launches ‘Kinect’ with interactive art
Post by BEcause XM
Some more amazing interactive art, this time from Xbox who launched its new ‘Kinect’ in Munich’s famous Karlsplatz with a massive, outdoor, motion capture-driven video. State of the art technology allowed shoppers to ake control of the iconic Stachus gate, bringing it to life by jumping, dancing, waving and gyrating!
Posted in Stuff we like Tagged 3D, Brand Experience, experiential, interactive art, Xbox
Panasonic on the road in High-Definition 3D
Post by BEcause XM
Panasonic and BEcause are hitting the road this autumn with the UK’s first fully HD 3D roadshow, including a showpiece enormous 103″ screen cinema for visitors to experience the kit for themselves.
The campaign kicked off recently at Grand Designs Live in the NEC and is continuing on to tour 8 of the country’s top shopping centers up until mid December. The super high-tech stand also includes demos on the latest 600hz Freesat HD screens and allows visitors to talk to experts about all of the latest kit. For more info on the event, or to see if it is coming to your area with all the gear have a look at the website here.
Posted in Industry news, Our news Tagged 103", 3D, because, Brand Experience, Grand Designs Live, HD, High Definition, Panasonic, roadshow, technology, Theatre
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Posted in Stuff we like Tagged 3D, experiential, Reebok, street art, world record