BEcauseXM

The Evoc Indestructible Billboard

BEcause XM — Wed, 16 May 2012 10:07:38 +0000

Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries. Without much of an advertising budget the company decided to create an interactive “Indestructible billboard”. Passers-by were challenged to hit a backpack as hard as they could and the results of the power of the hit was displayed on a screen. A camera also took pictures of the moment of impact and people could post these photos to Facebook and share with their friends.

Camp Nectar – Fruit in the form of packaging

BEcause XM — Tue, 15 May 2012 15:49:20 +0000

You may want to turn your speakers down before you click play! Beyond the music, which we are sure sounded better on paper, this is a brilliant idea! To promote its pure fruit juice Camp Brazil created moulds for the fruit. So when the fruit grew and ripened on the tree it became the shape of a Camp carton! The moulded fruit was then placed in the fruit section at a supermarket where shoppers could exchange it for a carton of Camp’s pure fruit nectar.

The Waiting Time Experiment

BEcause XM — Fri, 11 May 2012 13:39:44 +0000

In an attempt to get more people to consider becoming an organ donor a German health association called Furs Leben (For Life) and Ogilvy & Mather Berlin created this strong awareness campaign. Michael Stapf, a young man who has been waiting for a new kidney for seven years, sat on the platform of a train station attached to a dialysis machine. He has to use it for 4 hours three times a week until a new kidney is found. The campaign is controversial, but it is interesting to see how many people stop and talk to Michael and form a connection. The campaign also attracted a lot of press attention and may have inspired some people to think about becoming an organ donor.

Reactive projection mapping – Nike Building Twist

BEcause XM — Fri, 11 May 2012 11:11:58 +0000

To draw attention to the next generation of Nike Free Run trainers, which boast a “better than barefoot” experience, Nike Japan created an interactive projection mapping display that reacted in real-time when people bent and flexed the Free Run trainers.

A driving and texting test for Belgian learners

BEcause XM — Fri, 04 May 2012 08:49:26 +0000

How do you get young drivers to be aware of the dangers of sending text messages whist driving before they learn through experience? A Brussels based organisation called Responsible Young Drivers had the idea to tell learners that, by law, they were now required to pass a texting test while driving. Luckily the mock tests were held in a secure environment as you can see the results in the video below. Now that this video has gained some traction online it is hoped that more drivers will be aware of the implications of taking your eye and mind off the road.

ING-DiBa: Smartphone Basketball

BEcause XM — Wed, 02 May 2012 10:53:32 +0000

To bring the “effectiveness and simplicity” of its direct banking to the attention of 20 somethings at basketball events across Germany, ING-DiBa created a hoop shoot game that people could play on their smartphones. A digital billboard was set up outside basketball games and using a specially designed app people were awarded “three free plays” where they could attempt to get a virtual ball through the virtual hoop by going through the motion of throwing with their smartphone in hand. After their three attempts the app posted a picture of their best shot onto the player’s Facebook wall.

Magnum Pleasure Hunt: Across Amsterdam

BEcause XM — Wed, 25 Apr 2012 14:54:44 +0000

Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces. This year a new version appeared, called Magnum Pleasure Hunt #2. This time the intrepid online chocolate hunter could seek out chocolate pieces at locations around the world. A further extension, dubbed “Across Amsterdam”, was launched on the 22nd of April. Users could download an app that used augmented reality to show lumps of chocolate strewn around Amsterdam that players had to actually hit the streets to find.

Giant drinks dispenser shower promotes Sprite in Brazil

BEcause XM — Wed, 25 Apr 2012 10:16:02 +0000

The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach!

Domino’s Safe Sound

BEcause XM — Tue, 24 Apr 2012 13:45:35 +0000

In a bid to make its silent electric scooters safer Domino’s created human-made engine noises to warn people of their presence in The Netherlands. It is a great idea, as the scooter potters down Dutch streets it yells out “Domino’s Domino’s Domino’s” and “PIZZA” causing people to not only to notice it’s there but also make them smile!

BEcause Australia Roars Into Action for Australian Power & Gas

BEcause XM — Fri, 20 Apr 2012 12:30:11 +0000

Last weekend the BEcause Australia team launched a sponsorship activation for Australian Power & Gas.

The energy retailer is a proud sponsor of the Richmond Tigers Football Club in Melbourne. For our Northern Hemisphere readers, this is Aussie Rules Football.

The campaign, called ‘Bringing out the Tiger in You’, focuses on engaging Tigers fans at the “Before the Pounce” family events hosted in Melbourne before key home games.

The first event was a great success. Within the Australian Power & Gas Dome, children were encouraged to ‘show us the power of their roar’ by having their face painted as a tiger and taking to the stage to give their best roar. Video footage of these roars was streamed to screens within the dome for all to see. The best clips then featured in Australian Power & Gas’s half-time 30 sec TVC that very same day. The ‘power of each roar’ was also logged on a ‘roar-o-meter’, with the most powerful ‘roarer’ winning the chance to appear as the Tigers mascot.

The Australian Power & Gas Facebook page was revamped by the BEcause team to support this activity. Fans could track activity, look at the best photos and were invited to view video edits.

The support from the Tigers fans clearly worked, as Richmond beat the Demons by 59 points!