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Archive for the ‘Press Releases’ Category

GSK appoints BEcause to Experiential Roster

Posted in Press Releases, tagged , , on November 26, 2009 | Leave a Comment »

GlaxoSmithKline (GSK) has appointed BEcause Brand Experience to its experiential marketing roster for its UK consumer healthcare business, following a competitive procurement process.
BEcause is one of three agencies to win a place on the roster, alongside i2i Marketing and RPM.
The roster will cover work on experiential campaigns for GSK’s consumer healthcare UK brands.
The GSK Sourcing [...]

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Perrier Sponsors Affordable Art Fair with Cocktail Experience

Posted in Press Releases on October 19, 2009 | Leave a Comment »

Drinks brand Perrier is to sponsor this month’s Affordable Art Fair in Battersea Park for the first time in a deal brokered by brand experience agency BEcause. 
The Affordable Art Fair in London runs from Thursday 22nd – Sunday 25th October 2009.  It is the leading showcase in the UK for contemporary art under £3,000, and [...]

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COI hires BEcause for Pay & Work Rights Roadshow

Posted in Press Releases on October 10, 2009 | Leave a Comment »

The Central Office of Information (COI) has launched a 10 week roadshow for the Department of Business Innovation & Skills (BIS), promoting the launch of its Pay & Work Rights Helpline 0800 917 2368.  The campaign is being run by brand experience agency BEcause.
A branded Piaggio coffee van is acting as the focal centrepiece of [...]

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BEcause appointed for So Good Brand Experience

Posted in Press Releases on September 28, 2009 | Leave a Comment »

Kallo Foods has hired brand experience specialist BEcause to stage an experiential sampling campaign to drive sales of its So Good Soya Milk.
A highly branded sampling rig will be placed at the entrances of selected Tesco, Asda, Sainsbury’s and Morrison’s stores for six weeks from the end of September.  Here, trained BEcause Brand Ambassadors will [...]

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Perrier appoints BEcause for exclusive cocktail nights

Posted in Press Releases, tagged , on July 28, 2009 | Leave a Comment »

Drinks brand Perrier has hired brand experience specialist BEcause to launch a series of experiential cocktail evenings in some of London’s most exclusive nightspots this summer.  The first events will be staged at Whisky Mist in Mayfair and Soho-based Movida on 29th and 30th of July.  Inside each club, BEcause will create dedicated Perrier ‘bubbles’ [...]

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Haribo win is sweet news for BEcause

Posted in Press Releases, tagged , , on July 28, 2009 | Leave a Comment »

Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and awareness of its new ‘Fruity Frutti’ range of chewy sweets.  The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer. 
For the full press [...]

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BEcause Sends In Scuba Teams For S&N Brand Experience

Posted in Press Releases, tagged on May 28, 2009 | Leave a Comment »

Scottish & Newcastle UK (S&N UK) has launched a major in-store experiential campaign for its Foster’s with In-can Scuba and Kronenbourg 1664 with Dynamo Système brands.  The new campaign, through brand experience agency BEcause, aims to deliver 144,000 consumer trials during 480 live days of activity.
For the full press release, click here: http://pitch.pe/12083

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BEcause Drums Up Asian Brand Experience for M&S

Posted in Press Releases, tagged , on April 24, 2009 | Leave a Comment »

Marks & Spencer has tasked brand experience specialists BEcause with staging a vibrant experiential campaign across London to promote the addition of authentic Asian flavours cuisine to its ‘Food to Go’ range. The new range, including sushi, salads, lettuce cups and wraps, is a tasty and healthy alternative to the traditional lunchtime sandwich.
To view full [...]

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Edelweiss To Team Up With White Stuff for Spring Promotion

Posted in Press Releases, tagged on February 11, 2009 | Leave a Comment »

Edelweiss, the ‘Premium Weiss Beer from the Alps’ imported by Scottish & Newcastle (S&N) UK, is to team up with clothing chain White Stuff for a spring promotion devised by experiential agency BEcause.
For the full press release click here: http://pitch.pe/13876

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