BEcauseXM » Industry news http://blog.becausexm.com Experiential marketing, digital & social media blog Fri, 03 Feb 2012 15:38:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 Golf fans experience more than just a “hole in one” at The Open. http://blog.becausexm.com/2011/07/15/golf-fans-experience-more-than-just-a-hole-in-one-at-the-open/ http://blog.becausexm.com/2011/07/15/golf-fans-experience-more-than-just-a-hole-in-one-at-the-open/#comments Fri, 15 Jul 2011 14:50:48 +0000 BEcause XM http://blog.becausexm.com/?p=3686  

What do golfers like more than anything?  Judging by the 3,000 spectators who have already participated in HSBC’s experiential area at The Open, we’re going to say “a challenge”.  One of the main attractions is a recreation of the infamous St Andrews Road Hole bunker where eager fans can have a go at splashing, digging or thwacking the ball back onto the green.

There are a host of activities in the HSBC area that allow the spectator to immerse themselves in the history of the game using “information pods” and iPads.  They can also experience the present by attempting the bunker and toy with the future through virtual simulations which analyse their swing.  An all round experience!

This experiential offering is working so well that a third of spectators on Wednesday lined up to have a go including big names such as Colin Montgomerie.

 

Source:  www.bunkershot.com

]]> http://blog.becausexm.com/2011/07/15/golf-fans-experience-more-than-just-a-hole-in-one-at-the-open/feed/ 0 World’s largest chocolate store opens in London: M&M’s World http://blog.becausexm.com/2011/07/06/worlds-largest-chocolate-store-opens-in-london-mms-world/ http://blog.becausexm.com/2011/07/06/worlds-largest-chocolate-store-opens-in-london-mms-world/#comments Wed, 06 Jul 2011 09:20:15 +0000 BEcause XM http://blog.becausexm.com/?p=3592 If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.  The largest chocolate shop in the world puts Willy Wonka to shame with its gleaming colour scheme and fastidious attention to M&M detail.  There are chocolate walls and M&M’s Beatles crossing a mock up of Abbey Road. Punters can buy M&Ms in every possible shape box and revel in handfuls of their favourite colours.  The extraordinary development, backed by a reported £10 million investment from owners Mars, has brought all the delight of a Disney style experience to the world of chocolate.

 

]]> http://blog.becausexm.com/2011/07/06/worlds-largest-chocolate-store-opens-in-london-mms-world/feed/ 0 BEcause’s Eurostar Brand Experience triumphs at The Drum Marketing Awards 2011 http://blog.becausexm.com/2011/05/13/becauses-eurostar-brand-experience-triumphs-at-the-drum-marketing-awards-2011/ http://blog.becausexm.com/2011/05/13/becauses-eurostar-brand-experience-triumphs-at-the-drum-marketing-awards-2011/#comments Fri, 13 May 2011 14:02:43 +0000 BEcause XM http://blog.becausexm.com/?p=3195 We’re ending this week on a real high, celebrating our latest award win!  We’ve just heard that our recent ‘High Speed Theatre’ brand experience for Eurostar High Speed won the ‘Event or Experiential Strategy Award’ at last night’s Drum Marketing Awards 2011.  The competition was exceptionally strong, which makes the victory even sweeter!

You can check out the award-winning campaign that took place at the 2010 START UK Festival for yourself in this short video:

www.youtube.com/watch?v=VVxLxQFJKgw

A full list of the winners can be found here. Congratulations to all involved!

 

 

]]> http://blog.becausexm.com/2011/05/13/becauses-eurostar-brand-experience-triumphs-at-the-drum-marketing-awards-2011/feed/ 0 Alpro soya creates ‘Breakfast Roadshow’ http://blog.becausexm.com/2010/02/28/alpro-soya-creates-%e2%80%98breakfast-roadshow%e2%80%99/ http://blog.becausexm.com/2010/02/28/alpro-soya-creates-%e2%80%98breakfast-roadshow%e2%80%99/#comments Sun, 28 Feb 2010 15:00:13 +0000 BEcause XM http://blog.becausexm.com/?p=1550 Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers can try Alpro soya desserts. Triallists are also being invited to join the Alpro soya album on Facebook by having their photo taken on the stand. They are given a unique code which drives them online to download their picture and share with family and friends

Source: Stand Out

]]> http://blog.becausexm.com/2010/02/28/alpro-soya-creates-%e2%80%98breakfast-roadshow%e2%80%99/feed/ 0 Shoppers Drenched in experiential http://blog.becausexm.com/2010/02/26/shoppers-drenched-in-experiential/ http://blog.becausexm.com/2010/02/26/shoppers-drenched-in-experiential/#comments Fri, 26 Feb 2010 14:58:06 +0000 BEcause XM http://blog.becausexm.com/?p=1544 Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”.  Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water.  The zone also features a “sonic chair” and “interactive table” which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.

Source: marketingservicestalk

]]> http://blog.becausexm.com/2010/02/26/shoppers-drenched-in-experiential/feed/ 0 Alfa Romeo’s ‘Space Invaders’ go experiential http://blog.becausexm.com/2010/02/22/alfa-romeos-space-invaders-go-experiential/ http://blog.becausexm.com/2010/02/22/alfa-romeos-space-invaders-go-experiential/#comments Mon, 22 Feb 2010 14:56:07 +0000 BEcause XM http://blog.becausexm.com/?p=1538 Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen.  The highest scoring player in each city will win an iPod Touch.

Source: Event

]]> http://blog.becausexm.com/2010/02/22/alfa-romeos-space-invaders-go-experiential/feed/ 0 Quit turns to experiential for support http://blog.becausexm.com/2010/02/20/quit-turns-to-experiential-for-support/ http://blog.becausexm.com/2010/02/20/quit-turns-to-experiential-for-support/#comments Sat, 20 Feb 2010 14:53:39 +0000 BEcause XM http://blog.becausexm.com/?p=1534 Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see the “Loony Lungs” appear in pubs and cafes around the UK and near London Underground stations.

Source: Marketing Week

]]> http://blog.becausexm.com/2010/02/20/quit-turns-to-experiential-for-support/feed/ 0 Interactive dinosaur experience installed on Oxford Street http://blog.becausexm.com/2010/02/17/interactive-dinosaur-experience-installed-on-oxford-street/ http://blog.becausexm.com/2010/02/17/interactive-dinosaur-experience-installed-on-oxford-street/#comments Wed, 17 Feb 2010 10:26:28 +0000 BEcause XM http://blog.becausexm.com/?p=1505 Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign.  24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition.  A variety of other interactive attractions have been created including an underwater sea monster experience. 

Source: visitlondon.com

]]> http://blog.becausexm.com/2010/02/17/interactive-dinosaur-experience-installed-on-oxford-street/feed/ 0 Mellow Birds swoops into student unions http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/ http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/#comments Mon, 15 Feb 2010 14:50:43 +0000 BEcause XM http://blog.becausexm.com/?p=1530 Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a stir” and “Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university. 

Source: Event

]]> http://blog.becausexm.com/2010/02/15/mellow-birds-swoops-into-student-unions/feed/ 0 Samsung takes experiential to Winter Olympics http://blog.becausexm.com/2010/02/12/samsung-takes-experiential-to-winter-olympics/ http://blog.becausexm.com/2010/02/12/samsung-takes-experiential-to-winter-olympics/#comments Fri, 12 Feb 2010 14:42:20 +0000 BEcause XM http://blog.becausexm.com/?p=1517 Electronics brand Samsung opened its ‘Olympic Rendezvous Pavilion’ in Vancouver this month to support its sponsorship of the Winter Olympics. Inside the pavilion, athletes and spectators will be able to try out the latest Samsung products through a variety of displays, games and athletic and design competitions.  Visitors will also be able to upload information, text and pictures from the Games.

 

Source: Event Marketer

]]> http://blog.becausexm.com/2010/02/12/samsung-takes-experiential-to-winter-olympics/feed/ 0