Feeds:
Posts
Comments

Archive for the ‘Industry News’ Category

Alpro soya creates ‘Breakfast Roadshow’

Posted in Industry News, tagged , , , , on February 28, 2010 | Leave a Comment »

Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers [...]

Read Full Post »

Shoppers Drenched in experiential

Posted in Industry News, tagged , , , on February 26, 2010 | Leave a Comment »

Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”.  Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water.  The zone also features a “sonic chair” and [...]

Read Full Post »

Alfa Romeo’s ‘Space Invaders’ go experiential

Posted in Industry News, tagged , , , on February 22, 2010 | Leave a Comment »

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using [...]

Read Full Post »

Quit turns to experiential for support

Posted in Industry News, tagged , , , on February 20, 2010 | Leave a Comment »

Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see [...]

Read Full Post »

Interactive dinosaur experience installed on Oxford Street

Posted in Industry News, tagged , , on February 17, 2010 | Leave a Comment »

Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign.  24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition.  A variety [...]

Read Full Post »

Mellow Birds swoops into student unions

Posted in Industry News, tagged , , , , on February 15, 2010 | Leave a Comment »

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a [...]

Read Full Post »

Samsung takes experiential to Winter Olympics

Posted in Industry News, tagged , , , , on February 12, 2010 | Leave a Comment »

Electronics brand Samsung opened its ‘Olympic Rendezvous Pavilion’ in Vancouver this month to support its sponsorship of the Winter Olympics. Inside the pavilion, athletes and spectators will be able to try out the latest Samsung products through a variety of displays, games and athletic and design competitions.  Visitors will also be able to upload information, [...]

Read Full Post »

Burberry gives global fans virtual front-row seat

Posted in Industry News, tagged , , , on February 10, 2010 | Leave a Comment »

Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week.  Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA.  The aim of the stunt was [...]

Read Full Post »

Ballantine’s whisky leaves an impression at Heathrow

Posted in Industry News, tagged , , on February 1, 2010 | Leave a Comment »

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month.  Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition [...]

Read Full Post »

Samsung set for experiential launch

Posted in Industry News, tagged , , on February 1, 2010 | Leave a Comment »

Electronics brand Samsung is creating an interactive experience at Chelsea Football Club this March. Themed, “Turn on Tomorrow”., the experiential event will see trade press and independent retailers invited to watch new product demonstrations, have one-to-one meetings with sales representatives and enjoy high-profile evening entertainment.
Source: Event

Read Full Post »

Older Posts »