Our experiential marketing campaigns connect, engage and inspire. We build value through trial, dialogue and brand experience. We help brands become more tried, trusted and talked about.
Call us +44 020 3371 3337
Archive for the ‘Industry news’ Category
Golf fans experience more than just a “hole in one” at The Open.
Post by BEcause XM
What do golfers like more than anything? Judging by the 3,000 spectators who have already participated in HSBC’s experiential area at The Open, we’re going to say “a challenge”. One of the main attractions is a recreation of the infamous St Andrews Road Hole bunker where eager fans can have a go at splashing, digging or thwacking the ball back onto the green.
There are a host of activities in the HSBC area that allow the spectator to immerse themselves in the history of the game using “information pods” and iPads. They can also experience the present by attempting the bunker and toy with the future through virtual simulations which analyse their swing. An all round experience!
This experiential offering is working so well that a third of spectators on Wednesday lined up to have a go including big names such as Colin Montgomerie.
Source: www.bunkershot.com
World’s largest chocolate store opens in London: M&M’s World
Post by BEcause XM
Posted in Industry news Tagged Brand Experience, chocolate, leicester square, M&M's, M&M's world
We’re ending this week on a real high, celebrating our latest award win! We’ve just heard that our recent ‘High Speed Theatre’ brand experience for Eurostar High Speed won the ‘Event or Experiential Strategy Award’ at last night’s Drum Marketing Awards 2011. The competition was exceptionally strong, which makes the victory even sweeter!
You can check out the award-winning campaign that took place at the 2010 START UK Festival for yourself in this short video:
A full list of the winners can be found here. Congratulations to all involved!
Posted in Industry news, Our news Tagged Brand Experience, Drum Marketing Awards, Eurostar, experiential
Alpro soya creates ‘Breakfast Roadshow’
Post by BEcause XM
Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers can try Alpro soya desserts. Triallists are also being invited to join the Alpro soya album on Facebook by having their photo taken on the stand. They are given a unique code which drives them online to download their picture and share with family and friends
Source: Stand Out
Posted in Industry news Tagged Brand Experience, Facebook, Food and drink, roadshow, sampling
Shoppers Drenched in experiential
Post by BEcause XM
Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”. Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water. The zone also features a “sonic chair” and “interactive table” which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.
Source: marketingservicestalk
Posted in Industry news Tagged Alcoholic drinks, Brand Experience, Retail, roadshow
-
- Industry news (220)
- Our news (86)
- Our views (29)
- Stuff we like (134)
Copyright © 2012 BEcause * All rights reserved
Posted in Industry news, Stuff we like Tagged experiential, golf, HSBC, The Open