Jul

Bare-chested delights for Danone

Post by BEcause XM

We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

BEcause brand experience - Oykos

In line with Danone’s television advert featuring Britain’s Got Talent judge, Amanda Holden, the yogurt was handed out by bare-chested male models at four London train stations and Westfield shopping centre, from a glamorous Greek-inspired stand.

The tasty chaps caught the eye of many a passing lady and worries of delayed trains or crammed carriages seemed to melt away! Scrumptious yogurt and delicious men, what a treat!

Anna Bradshaw, Account Director, BEcause comments:
“Danone has developed Oykos to be wonderfully thick and creamy – a real taste of luxury! With this sampling activity we wanted to show people on the go that we all have time to be swept off our feet and indulge in a little luxury.”