IKEA – a new kind of catalogue

Post by BEcause XM

The 61 year-old tome will undergo a radical digital transformation for 2013. The print catalogue goes out to over 211 million people worldwide but this time there will be a twist. Using an augmented reality app people will be able to access a host of digital content. Users will be able to view videos, interact with on-screen environments and explore “inspiring” content. The hope is that this will make the catalogue more engaging and personal. It will also extend its life as content can be updated when new ranges are released or seasons change.