Post by BEcause XM
Vodafone, as part of its Christmas campaign in the Republic of Ireland, set out to encourage random acts of kindness asking Facebook fans to “Make Someone Happy”. After posting a gift idea to its Facebook wall Vodafone would then give out the Christmas gifts to deserving people suggested by its online following. This culminated in a laser graffiti experience in three key locations across the country. Facebook fans could post messages of goodwill that were then scrawled onto a large wall using a projector and a laser pointer.