Win for BEcause at the UK Event Awards

Post by BEcause XM

We’re delighted to have won the ‘Best Experiential Event’ category at last night’s UK Event Awards in Manchester!

It was our ‘ Golden Sleeper Train’ for Pampers that took the honours. This multi-sensory experience featured a 17m long walk-through ‘Golden Sleeper Train’ made up of five individual carriages devoted to babies sleep and development. Inside, parents were ‘shrunk down’ so they could experience the world through their baby’s eyes. The results were fantastic, not only could Pampers to share years of insights into babies sleep and development, but 95% of parents said that the experience made them more likely to buy Pampers in the future.