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Post by BEcause XM
Last week Nissan provided a masterclass in how to create buzz about an event without actually revealing what it was!
To celebrate the launch of its latest Juke model , Nissan placed a large mysterious box in the city centre of Manchester. Over the next week, coded messages about what was inside the box slowly emerged through social media campaign, radio teasers and Brand Ambassadors.
Hidden inside on the night? Electro pop star La Roux, who treated revellers who had pieced the clues together to a fantastic 40 minute live set.
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Posted in Stuff we like Tagged Brand Experience, Music, Nissan, product launch