Archive for February 2010

Part of London’s Oxford Street is being transformed into a Jurassic forest for four month experiential event to raise money for Capital FM’s ‘Help a London Child’ campaign.  24 full size animatronic dinosaurs – three times the length of a double decker bus – will form the main attraction of the interactive exhibition.  A variety of other interactive attractions have been created including an underwater sea monster experience. 

Source: visitlondon.com

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a stir” and “Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university. 

Source: Event

Electronics brand Samsung opened its ‘Olympic Rendezvous Pavilion’ in Vancouver this month to support its sponsorship of the Winter Olympics. Inside the pavilion, athletes and spectators will be able to try out the latest Samsung products through a variety of displays, games and athletic and design competitions.  Visitors will also be able to upload information, text and pictures from the Games.

 

Source: Event Marketer

Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week.  Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA.  The aim of the stunt was to bring global Burberry fans closer than ever before to the colours, fabric and music of the show. 

Source: Marie Claire

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month.  Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition to win a Ballantine’s branded watch. In addition, passengers could watch the complete development of the drawing on the terminal’s digital network.   

Source: Media Week

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