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British Gas Calls On BEcause To Highlight Latest Price Cuts
Post by BEcause XM
British Gas supported the announcement of its most recent price cut with a face-to-face campaign through brand experience agency BEcause.
As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas. Passers-by to the branded pop-up stands were given a postcard with a text-response number, this was supported on the second day of activity with branded hand warmers and a cover wrap on the Metro.
BEcause was brought to bolster an integrated campaign featuring PR and advertising. Early results estimate the face-to-face campaign directly engaged 400,000 people with opportunities to see reaching over 3 million.
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Posted in Our news Tagged British Gas, FMCG, integrated campaign, Marketing campaign