Alfa Romeo’s ‘Space Invaders’ go experiential

Post by BEcause XM

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow. Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen. The highest scoring player in each city will win an iPod Touch.