Quit turns to experiential for support

Post by BEcause XM

Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see the “Loony Lungs” appear in pubs and cafes around the UK and near London Underground stations.