Mellow Birds swoops into student unions

Post by BEcause XM

Mellow Birds, the milky coffee from Kraft Foods, is taking its fully-branded milk float on a tour of university campuses as part of an experiential campaign to show the “fun and frothy” side to the brand. Brand Ambassadors will be distributing sample packs of the coffee branded with mild innuendos such as “Give me a stir” and “Invite someone back to yours for a coffee”. The campaign will be supported by a poster and email campaign at each university.