Burberry gives global fans virtual front-row seat

Post by BEcause XM

Fashion house Burberry treated fashionistas around the world to a virtual front row seat at its autumn/winter 2010 runway show at this month’s London Fashion Week. Using 3D technology the fashion house simultaneously streamed the live show diretcly to custom-designed spaces in New York, Paris, Dubai, Tokyo and LA. The aim of the stunt was to bring global Burberry fans closer than ever before to the colours, fabric and music of the show.