Ballantine’s whisky leaves an impression at Heathrow

Post by BEcause XM

Pernod Ricard’s Scotch whisky brand Ballantine’s collaborated with international pavement artist Julian Beever in an experiential campaign at London Heathrow last month. Using clever street art, the “Leave an Impression” experience saw a giant bottle of Ballantine’s appearing to sink into the floor. Nearby, passengers could sample the Ballantine’s range and could enter a competition to win a Ballantine’s branded watch. In addition, passengers could watch the complete development of the drawing on the terminal’s digital network.