Archive for February 2010

Alpro soya is touring shopping centres throughout the UK promoting its new Breakfast Bar, the alternative choice to breakfast. The focal point of the ‘Breakfast Roadshow’ is a breakfast bar where consumers can try products from the Alpro soya breakfast menu. Later in the day, the bar transforms into a “Little treat bar”, where consumers can try Alpro soya desserts. Triallists are also being invited to join the Alpro soya album on Facebook by having their photo taken on the stand. They are given a unique code which drives them online to download their picture and share with family and friends

Source: Stand Out

Drench, the bottled water brand from Britvic Soft Drinks, is coming to the aid of thirsty shoppers at Bluewater Shopping Centre with its rehydrating “Top Up Zone”.  Inside the zone, thirsty shoppers can relax and top up their hydration levels with ice cold bottles of Drench water.  The zone also features a “sonic chair” and “interactive table” which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.

Source: marketingservicestalk

British Gas supported the announcement of its most recent price cut with a face-to-face campaign through brand experience agency BEcause.

As part of a major two-day communication plan, hit squads of BEcause Brand Ambassadors visited 26 major UK mainline train stations to tell commuters about British Gas’s 7% reduction in the price of gas.  Passers-by to the branded pop-up stands were given a postcard with a text-response number, this was supported on the second day of activity with branded hand warmers and a cover wrap on the Metro.

BEcause was brought to bolster an integrated campaign featuring PR and advertising.  Early results estimate the face-to-face campaign directly engaged 400,000 people with opportunities to see reaching over 3 million.

Italian car manufacturer, Alfa Romeo is bringing its ‘Space Invaders’ TV advertising campaign to life this month with a seven city interactive roadshow.  Giant projections of the ‘Space Invaders’ arcade game will appear on buildings across the country. Members of the public will be invited to play then giant game which is operated by using a 42” high definition touch screen.  The highest scoring player in each city will win an iPod Touch.

Source: Event

Quit, the stop smoking charity has launched a viral campaign to encourage smokers to call its QuitLine service. The campaign is being spearheaded by three 15-second animated films that depict darkly comic animations of “loony lungs” willingly putting themselves into increasingly dangerous situations. The films are being supported by an experiential campaign which will see the “Loony Lungs” appear in pubs and cafes around the UK and near London Underground stations.

Source: Marketing Week

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