The Chinese year of the Tiger Beer

Post by BEcause XM

Tiger Beer has devised a series of experiential events across the Asian restaurant sector to coincide with the Chinese year of the Tiger. ‘The Tiger Lucky Eight’ events will be themed around the five elements of the Chinese zodiac: earth, wood, fire, metal and water, and share secrets on Chinese food, culture and music. Targeting men aged between 18 – 34 years, the events will be part of a wider campaign including advertising, digital and promotional activity.