Following from last years Party inspired Adidas Originals ad comes the launch of this years Star Wars themed exclusive line from Adidas. The new ad (above) features David B and Snoop Dogg to bolster it’s credentials among those who may have doubted the brand linkup. The smart news for this campaign however, comes from the sneak peaks put out on blogs from December and the limited availability of the new kit. By adding to the exclusivity and buzz around the product the Originals brand has really added brand value and perception of uniqueness, quite impressive for such a large global brand.
