Ford creates multi-sensory car experience

Post by BEcause XM

Car manufacturer Ford has created a series of multi sensory virtual and digital experiences, including a choreographed assembly line of robots, to bring its cars to life at the annual North American International Auto Show. The activities, designed to draw visitors into the stand, also include an augmented reality game that allows potential customers to use their own balance and ingenuity to drive a virtual Ford car in a fast-paced car race.